Marketing Lead

Job Title:  Marketing Lead

Hours:  Full Time

Pay Range: $70k - $80k

Reports to: Head of Strategy

Job Description:  The Marketing Lead will be responsible for promoting and advertising DirtFish and all of its products and services. This includes all outreach, potential partnerships – across both the School and Media – and advertising campaigns in line with the DirtFish branding and mission. 

• Designing and implementing creative marketing strategies to expose DirtFish to new and emerging markets, as well as to reach out to existing customers and local audiences
• Producing ideas for promotional events (on property or off) and implementing them with the team
• Maintain the DirtFish Rally School Wordpress website, Shopify merchandising platform, and GoDaddy server
• Creating effective advertising campaigns, through our online platforms and through in-person events
• Plan and execute campaigns for individual, team, group, and corporate programs
• Work with merchandising manager and design team to produce relevant, fresh, on-brand merchandise 
• Work with the photography/media team to plan and produce social media campaigns and consistent posting schedules
• Work with the UK-based Media team to produce and promote global content
• Work with the Media team on commercial partnerships
• Manage and stay within the constraints of the marketing budget
• Consistent research into constantly changing demands from the market
• Working closely with our sales department to maximize effectiveness and to support sales leads and generation
• Manage and maintain brand guideline compliance, revision, etc. - this includes vinyl work to keep our vehicle fleet up to brand standards
• Manage your team composed of our photography staff

Skills, Education and Other Requirements:  

• Creative, innovative thought process, top-level communication, and interpersonal skills
• Ability to commercialize creativity benefiting the School and Media sites
• Proficiency within advertising platforms such as Google Ads, Meta ads, etc
• Significant experience operating WordPress, GoDaddy and other web developer tool
• Knowledge of vectorizing images for vinyl cutting - ideally, be familiar with vinyl plotters or open to training
• Be up to date with current technological and online marketing techniques, software, and programs
• Must be customer oriented and able to communicate with potential students
• Photography, videography, editing, and graphic design experience is a huge plus

Compensation and Benefits:

• Benefits include medical, dental, vision and life insurance, as well as paid time off and other DirtFish specific benefits such as free and discounted classes and discounts with current partners/sponsors of DirtFish.

About DirtFish Rally School: DirtFish was founded in 2010 as a rally driving school. It continues to fulfill its original mission as an organization to become the world’s best rally school, having educated more than 12,000 driving enthusiasts on the skills required to drive a rally car – and control any vehicle on a loose surface – to date.

Headquartered just outside Seattle, Washington, USA, DirtFish has more than 300 acres of property to serve as its rally playground. In addition to the DirtFish Rally School and newly launched DirtFish Media platform, the DirtFish eco-system also includes much, much more.

DirtFish Motorsports is a two-time ARX2 championship-winning team. DirtFish Performance Shop specializes in rally vehicle builds and accessories. DirtFish Merchandise is your source for rally-inspired apparel. DirtFish Events is a global team supporting rallies and events worldwide, large to small. DirtFish Giving is a philanthropic platform dedicated to supporting the Seattle community.

Vision Statement: ALL RALLYING. ONE SOURCE. DIRTFISH.

Mission Statement: To inspire, educate, promote, and expand the sport of rallying by engaging automotive enthusiasts globally.

Salary : $70 - $80