What are the responsibilities and job description for the Marketing Manager position at GradBay?
Senior Marketing Manager
Salary: $137,500
We are seeking a Senior Marketing Manager for the Campaign Deployment team in Customer Communications and Owned Channels. This role is essential for leading marketing strategies aimed at retaining customers and driving organizational value. Responsibilities include executing impactful campaigns to boost engagement, sales, and retention. If you prioritize customer experience and are passionate about marketing, we encourage you to apply.
Key Responsibilities:
- Lead the Campaign Deployment Team within Customer Communications and Owned Channels Marketing to develop and deploy engaging campaigns that drive customer engagement, value, and retention.
- Execute against the quarterly and yearly marketing strategy plan.
- Optimize processes within the team to drive efficiencies in campaign development from intake to deployment to measurement.
- Engage with other teams across the organization to ensure the deployment of campaigns is coherent and coordinated.
- Lead the partnership with IT and MarTech teams to secure and improve the tools and resources used by the deployment team, including messaging and project management platforms.
Skills, Experience, and Requirements:
- Minimum 7 years of marketing or MarTech experience.
- Bachelor's degree required.
- Experience with email/SMS campaigns on platforms like Oracle Responsys, Zeta, or Salesforce for customer retention.
- Experience leading a digital-centric communications deployment team.
- Experience with API-triggered campaign development and management.
- Strategic mindset, innovation, agility, and a drive to win business daily.
- Ability to synthesize data, prioritize, and deliver results swiftly and creatively.
Salary : $137,500
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