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Marketing Manager Salary in the United States

How much does a Marketing Manager make in the United States?

As of August 01, 2026, the average salary for a Marketing Manager in the United States is $121,657 per year, which breaks down to an hourly rate of $58.

However, a Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $142,743
  • Majority Range (25th-75th percentile): $109,908 to $132,694
  • Entry-Level (10th percentile): $99,211
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Manager Salaries

A Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketing Manager Salaries?

Experience is a primary driver of a Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Supervisor (0-3 years): $69,456
  • Marketing Senior Supervisor (3-5 years): $105,518
  • Marketing Manager (5+ years): $121,657
  • Marketing Senior Manager (5+ years): $158,402
  • Marketing Director (5+ years): $194,821
Job Role Years of Experience Average Salary
Marketing Supervisor0-3 years$69,456
Marketing Senior Supervisor3-5 years$105,518
Marketing Manager5+ years$121,657
Marketing Senior Manager5+ years$158,402
Marketing Director5+ years$194,821
View as Graph

How Do Marketing Managers Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $134,699.
  • California: $134,188.
  • Massachusetts: $132,399.

Top Paying Cities for Marketing Manager

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $153,446
  • San Francisco: $151,766
  • Oakland: $148,568

What Skills Can Increase a Marketing Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Manager's salary.

  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management $128,956
6%
Partnering $128,956
6%
Product Marketing $128,956
6%
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Marketing Manager Salary by Company Size: Startups vs. Enterprise

Marketing Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $136,188. While startup companies pay approximate $115,212.

Marketing Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $115,212
Growth Stage 51~500 $121,850
Established 501~5000 $131,514
Enterprise 5000+ $136,188

Marketing Manager Salary by Industry: Top Paying Sectors

For Marketing Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$145,988$70.020%
Energy & Utilities$139,906$67.015%
Financial Services$139,906$67.015%
Internet$139,906$67.015%
Software & Networking$139,906$67.015%

How Education impacts an Marketing Manager's Salary?

Your level of education can impact your salary potential. While many Marketing Manager enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Marketing Manager with a Bachelor's Degree is between $115,861 and $124,571.

Marketing Manager Salaries by Degree Level

Typical Education for Marketing Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
View as Graph

Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$109,908
Average $121,657/year
$132,694
$9,159
Average $10,138/month
$11,058
$2,114
Average $2,340/week
$2,552
$53
Average $58/hour
$64
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $132,694 $11,058 $2,552 $64
Average $121,657 $10,138 $2,340 $58
25th Percentile $109,908 $9,159 $2,114 $53

Marketing Manager Salary Growth & Career Path

Marketing Manager

Next Role

Advancement

For a Marketing Manager, the most direct path to higher earnings is advancing to the Marketing Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $158,402 - a projected growth of 30% over your current level.

Most common benefits for Marketing Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Manager

Here are companies hiring for Marketing Manager and their salaries, click below for more details.

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FAQ about Marketing Manager

1. Where can a Marketing Manager earn the most?

A Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Manager earns the most in San Jose, CA, where the annual salary of a Marketing Manager is $153,446.

2. What is the highest pay for Marketing Manager?

The highest pay for Marketing Manager is $142,743.

3. What is the lowest pay for Marketing Manager?

The lowest pay for Marketing Manager is $99,211.

4. What are the responsibilities of Marketing Manager?

Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

5. What industry pays the highest salary for Marketing Manager?

The Pharmaceuticals industry offers the highest average compensation for Marketing Manager roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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