The salary of a Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of January 01, 2025, the average annual salary for a Marketing Manager in the United States is $124,092. Salary.com reports that pay typically ranges from $108,989 to $141,369, with most professionals earning between $95,239 and $157,099.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $141,369 | $11,781 | $2,719 | $68 |
| Average | $124,092 | $10,341 | $2,386 | $60 |
| 25th Percentile | $108,989 | $9,082 | $2,096 | $52 |
An entry-level Marketing Manager with less than 1 year of experience earns about $116,312. With 1-2 years of experience, the average salary increases to $116,988. For 2-4 years of experience, the pay typically rises to $118,567. Senior-level professionals with 5-8 years of experience earn around $120,371, and those with over 8 years of experience can expect an average of $123,785.
| Levels | Salary |
|---|---|
| Entry Level Marketing Manager | $116,312 |
| Intermediate Level Marketing Manager | $116,988 |
| Senior Level Marketing Manager | $118,567 |
| Specialist Level Marketing Manager | $120,371 |
| Expert Level Marketing Manager | $123,785 |
| Entry Level | 6% |
| Mid Level | 6% |
| Senior Level | 4% |
| Top Level | 3% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of January 01, 2025, our research reveals a significant shift in Marketing Manager compensation over the past six years. For example, the median salary increased from $115,247 in 2023 to approximately $115,370 in 2024. (For a detailed analysis of Marketing Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Marketing Manager information for you to search for. Click on search button below to see Marketing Manager job openings or enter a new job title here.
Here are companies hiring for Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $124,092 | 67.2% | ||
| Bonus | $9,878 | 5.4% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $10,249 | 5.6% | ||
| 401K/403B | $5,627 | 3.0% | ||
| Disability | $2,679 | 1.5% | ||
| Healthcare | $8,352 | 4.5% | ||
| Pension | $7,234 | 3.9% | ||
| Time Off | $16,489 | 8.9% | ||
| Total Compensation | $184,600 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 2.9% |
| Associates | 3.1% |
| Bachelors | 55.6% |
| Masters | 37.5% |
| Doctorate | 0.7% |
What Am I Worth?
The average annual salary of Marketing Manager is $124,092. In case you are finding an easy salary calculator, the average hourly pay of Marketing Manager is $60; the average weekly pay of Marketing Manager is $2,386; the average monthly pay of Marketing Manager is $10,341.
A Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Manager earns the most in San Jose, CA, where the annual salary of a Marketing Manager is $155,735.
The highest pay for Marketing Manager is $157,099.
The lowest pay for Marketing Manager is $95,239.
Marketing Manager manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Additionally, Marketing Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Plans: A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.
Salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
