How much does a Marketing Manager make in the United States? The average Marketing Manager salary in the United States is $119,492 as of March 26, 2024, but the range typically falls between $104,665 and $136,741. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Manager Salary $91,166 US March 26, 2024
25th Percentile Marketing Manager Salary $104,665 US March 26, 2024
50th Percentile Marketing Manager Salary $119,492 US March 26, 2024
75th Percentile Marketing Manager Salary $136,741 US March 26, 2024
90th Percentile Marketing Manager Salary $152,445 US March 26, 2024
25% $104,665 10% $91,166 90% $152,445 75% $136,741 $119,492 50%(Median) Didn’t find job title? Click
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What skills does a Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.


Marketing Plans: A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.


Salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.

Initiative 4.75%
Marketing Plans 2.36%
Salesforce 1.73%
Others 91.16%

Job Description for Marketing Manager

Marketing Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 View full job description

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Career Path for Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Manager, the upper level is Marketing Senior Manager and then progresses to Marketing Director.

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Marketing Manager salary varies from city to city. Compared with national average salary of Marketing Manager, the highest Marketing Manager salary is in San Francisco, CA, where the Marketing Manager salary is 25.0% above. The lowest Marketing Manager salary is in Miami, FL, where the Marketing Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

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Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Manager in the United States. The base salary for Marketing Manager ranges from $104,665 to $136,741 with the average base salary of $119,492. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $111,222 to $150,382 with the average total cash compensation of $129,047.
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Skills associated with Marketing Manager: Resource Planning, Tactical Planning, Marketing Operations, Marketing Support ...More

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Marketing Manager Salary in United States
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