What are the responsibilities and job description for the Advocacy Manager position at isolved?
Advocacy Manager
At isolved, we're on a mission to help our customers and partners transform employee experience for a better today and a better tomorrow, and we want to tell the world about it. We know that human resources is always evolving, quite simply because it's a people business, and so our HCM cloud platform is not just built with people in mind but is ready for the future of work. As we continue to grow market share and increase our customer community of more than 145,000 employers, we are now seeking an outstanding talent in the following position:
Advocacy Manager
Our brand and content strategy team is central to sharing isolved's story. We surface opportunities to tell that story through customers, employees, partners and research, and showcase it across all earned, owned and paid media channels. We produce, publish and promote assets across a variety of formats and channels. In turn, we support our colleagues and extend awareness and advocacy for isolved. As a centralized brand and content team, we also believe in over-communicating and over-collaborating. It is not uncommon for a member of brand and content to work with a dozen different teams in a single week - making this role a highly impactful and visible one!
As part of a fun, upbeat and goals-driven brand team, you will work closely with the Senior Marketing Advocacy Manager, customer and partner success teams, and sales to recruit and retain customer and partner advocates in this role. Advocates serve as critical references in sales engagements, analyst evaluations, peer reviews and marketing efforts. Establishing and elevating the voice of the customer and the voice of the partner through the People Heroes program is central to organizational goals.
You will help leverage the existing advocacy program and online communities to ensure both advocates and advocate requests are perfectly matched (e.g., sales references, analyst evaluation references, case studies, speaking opportunities). The Reference and Reputation Manager will also play a vital role in isolved's online reputation through management of peer-review sites like G2, Trust Radius, SoftwareReviews, Software Advice and more. This role will not only secure third-party validation of isolved's story through positive customer reviews and top-rated badges but also ensure a consistent, credible and compelling brand presence across Web listings, peer- and employee-review sites and directories.
They will be on a mission to locate and update any and all isolved listings as well as improve our ratings - all leveraging the advocacy programs they will help manage. Goals for this role will be focused around:
- Fulfilling sales requests for references in a timely, prescriptive and reliable manner
- Increasing the success rate of closed/won deals with reference influence
- Decreasing the time it takes to fulfill sales reference requests
- Recruiting and retaining customer and partner advocates
- Securing customer reviews for peer-review sites
- Increasing the number of top-rated badges isolved receives
- Eliminating any inconsistencies in isolved's presence on directory sites
- Leveraging top-rated badges and customer and partner testimonials in marketing materials
- Enabling other teams to use top-rated badges and customer and partner testimonials
Roles and responsibilities include:
- Engaging with customers and partners to facilitate marketing team's ability to capture stories across case studies, webinars, speaking opportunities, testimonials and more
- Facilitating internal requests for customers and partners while meeting deadlines with a focus on sales references
- Building relationships with customers and partners and recruiting and retaining advocates
- Collaborating with sales to ensure program advocates can support sales opportunities based on pipeline
- Collaborating with various teams to outline strategies and assets needed for product listings, company listings and search engine listings
- Helping with the imminent launch of a partner advocacy program and community
- Finding, claiming and updating all listing, directory, profile and web listings of isolved
- Supporting in-person customer and partner events as needed
- Proactively reporting on number of badges, average ratings, sales pipeline with reference requests/influence
- Assisting with online communities as needed
Essential Requirements
- Can-do, positive attitude is an absolute must
- At least 3-5 years proven experience in advocacy and reference management
- Understanding of the B2B SaaS space (but experience in B2B is highly preferred)
- Ability to work in a fast-paced, high-change environment
- Digital marketing managers will be highly considered
- Knack for collaborating with multiple stakeholders
- Willing to accept and adapt to feedback
- Good communication and collaboration skills
- Creativity and passion for finding new ways to repurpose customer reviews
- Capable of writing profiles and marketing materials clearly and without errors
- Experience with listing management and SEO best practices
- Both creative and data driven
- Adherence to strict deadlines
- Impeccable project management skills
- Self-starter, team player
- Can effectively manage multiple ongoing assignments in a fast-paced, fluid environment
- HCM experience is a big bonus
- Sugar CRM experience is a big bonus
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