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Digital Marketing Analyst I Salary in the United States

How much does a Digital Marketing Analyst I make in the United States?

As of September 01, 2026, the average salary for a Digital Marketing Analyst I in the United States is $60,056 per year, which breaks down to an hourly rate of $29.

However, a Digital Marketing Analyst I's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $69,331
  • Majority Range (25th-75th percentile): $54,188 to $64,911
  • Entry-Level (10th percentile): $48,845
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Digital Marketing Analyst I Salaries

A Digital Marketing Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Analyst I Salaries?

Experience is a primary driver of a Digital Marketing Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Marketing Analyst I (0-2 years): $60,056
  • Digital Marketing Analyst II (2-4 years): $70,642
  • Digital Marketing Analyst III (4-7 years): $101,441
  • Digital Marketing Analyst IV (7+ years): $119,756
  • Digital Marketing Supervisor (7+ years): $103,840
Job Role Years of Experience Average Salary
Digital Marketing Analyst I0-2 years$60,056
Digital Marketing Analyst II2-4 years$70,642
Digital Marketing Analyst III4-7 years$101,441
Digital Marketing Analyst IV7+ years$119,756
Digital Marketing Supervisor7+ years$103,840
View as Graph

How Do Digital Marketing Analyst I Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Analyst Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $66,494.
  • California: $66,242.
  • Massachusetts: $65,359.

Top Paying Cities for Digital Marketing Analyst Is

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $75,749
  • San Francisco: $74,919
  • Oakland: $73,340

What Skills Can Increase a Digital Marketing Analyst I's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.26% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Digital Media (Mentioned in 2.21% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
  • Digital Advertising (Mentioned in 1.61% Job Postings): Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.
Skills Demand Percentage
Insight 4.26%
Digital Media 2.21%
Digital Advertising 1.61%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Marketing Analyst I's salary.

  • Consulting: Can increase your salary by up to 7%.
  • Analytical Skills: Can increase your salary by up to 6%.
  • Commitment: Can increase your salary by up to 5%.
Skill Salary Salary % Increase
Consulting $64,260
7%
Analytical Skills $63,659
6%
Commitment $63,059
5%
Get Latest Data

Digital Marketing Analyst I Salary by Company Size: Startups vs. Enterprise

Digital Marketing Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $67,115. While startup companies pay approximate $56,773.

Digital Marketing Analyst I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $56,773
Growth Stage 51~500 $60,043
Established 501~5000 $64,808
Enterprise 5000+ $67,115

Digital Marketing Analyst I Salary by Industry: Top Paying Sectors

For Digital Marketing Analyst I roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 20% above the average. In contrast, Digital Marketing Analyst positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Digital Marketing Analyst I as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Analyst I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$72,067$35.020%
Biotechnology$72,067$35.020%
Energy & Utilities$72,067$35.020%
Financial Services$72,067$35.020%
Healthcare$72,067$35.020%

Digital Marketing Analyst I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$54,188
Average $60,056/year
$64,911
$4,516
Average $5,005/month
$5,409
$1,042
Average $1,155/week
$1,248
$26
Average $29/hour
$31
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $64,911 $5,409 $1,248 $31
Average $60,056 $5,005 $1,155 $29
25th Percentile $54,188 $4,516 $1,042 $26

Digital Marketing Analyst I Salary Growth & Career Path

Digital Marketing Analyst I

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Digital Marketing Analyst I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Digital Marketing Analyst II $70,642 18%
Media Director $157,502 162%
Search Engine Marketing Specialist II $70,643 18%

Most common benefits for Digital Marketing Analyst I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Digital Marketing Analyst I

Here are companies hiring for Digital Marketing Analyst I and their salaries, click below for more details.

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FAQ about Digital Marketing Analyst I

1. Where can a Digital Marketing Analyst I earn the most?

A Digital Marketing Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Analyst I earns the most in San Jose, CA, where the annual salary of a Digital Marketing Analyst I is $75,749.

2. What is the highest pay for Digital Marketing Analyst I?

The highest pay for Digital Marketing Analyst I is $69,331.

3. What is the lowest pay for Digital Marketing Analyst I?

The lowest pay for Digital Marketing Analyst I is $48,845.

4. What are the responsibilities of Digital Marketing Analyst I?

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.

5. What industry pays the highest salary for Digital Marketing Analyst I?

The Aerospace & Defense industry offers the highest average compensation for Digital Marketing Analyst I roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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