The salary of a Digital Marketing Analyst I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Digital Marketing Analyst I in the United States is $64,818. Salary.com reports that pay typically ranges from $58,556 to $71,878, with most professionals earning between $52,855 and $78,305.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $71,878 | $5,990 | $1,382 | $35 |
| Average | $64,818 | $5,402 | $1,247 | $31 |
| 25th Percentile | $58,556 | $4,880 | $1,126 | $28 |
An entry-level Digital Marketing Analyst I with less than 1 year of experience earns about $62,455. With 1-2 years of experience, the average salary increases to $63,108. For 2-4 years of experience, the pay typically rises to $64,797. Senior-level professionals with 5-8 years of experience earn around $65,135, and those with over 8 years of experience can expect an average of $65,361.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Analyst I | $62,455 |
| Intermediate Level Digital Marketing Analyst I | $63,108 |
| Senior Level Digital Marketing Analyst I | $64,797 |
| Specialist Level Digital Marketing Analyst I | $65,135 |
| Expert Level Digital Marketing Analyst I | $65,361 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 0% |
| Top Level | 0% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Digital Marketing Analyst I compensation over the past six years. For example, the median salary increased from $59,777 in 2023 to approximately $60,134 in 2024. (For a detailed analysis of Digital Marketing Analyst I salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Digital Marketing Analyst I information for you to search for. Click on search button below to see Digital Marketing Analyst I job openings or enter a new job title here.
Here are companies hiring for Digital Marketing Analyst I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $64,818 | 67.1% | ||
| Bonus | $2,274 | 2.4% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,133 | 5.3% | ||
| 401K/403B | $2,818 | 2.9% | ||
| Disability | $1,342 | 1.4% | ||
| Healthcare | $8,352 | 8.6% | ||
| Pension | $3,623 | 3.7% | ||
| Time Off | $8,258 | 8.5% | ||
| Total Compensation | $96,618 | 100% | ||
The average annual salary of Digital Marketing Analyst I is $64,818. In case you are finding an easy salary calculator, the average hourly pay of Digital Marketing Analyst I is $31; the average weekly pay of Digital Marketing Analyst I is $1,247; the average monthly pay of Digital Marketing Analyst I is $5,402.
A Digital Marketing Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Analyst I earns the most in San Jose, CA, where the annual salary of a Digital Marketing Analyst I is $81,347.
The highest pay for Digital Marketing Analyst I is $78,305.
The lowest pay for Digital Marketing Analyst I is $52,855.
Digital Marketing Analyst I supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst I develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst I collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst I typically requires 0-2 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
