As of May 01, 2026, the average salary for a Digital Marketing Analyst I in the United States is $60,064 per year, which breaks down to an hourly rate of $29.
However, a Digital Marketing Analyst I's salary can vary significantly. Here’s a look at the typical salary range:
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A Digital Marketing Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Digital Marketing Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Digital Marketing Analyst I | 0-2 years | $60,064 |
| Digital Marketing Analyst II | 2-4 years | $70,650 |
| Digital Marketing Analyst III | 4-7 years | $101,404 |
| Digital Marketing Analyst IV | 7+ years | $119,764 |
| Digital Marketing Supervisor | 7+ years | $103,854 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Analyst Is. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Insight | 4.26% |
| Digital Media | 2.21% |
| Digital Advertising | 1.61% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consulting
|
$64,268 |
7%
|
|
Analytical Skills
|
$63,668 |
6%
|
|
Commitment
|
$63,067 |
5%
|
|
CRM
|
$62,467 |
4%
|
|
Leadership
|
$62,467 |
4%
|
|
Planning
|
$61,866 |
3%
|
Understanding how a Digital Marketing Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on May 01, 2026Promotions are the fastest way to increase your earnings. As a Digital Marketing Analyst I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Digital Marketing Analyst II | $70,650 | 18% |
| Media Director | $156,397 | 160% |
| Search Engine Marketing Specialist II | $70,651 | 18% |
Salaries for a Digital Marketing Analyst I can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $59,777 in 2023 to around $59,906 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Marketing Analyst I salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $59,777 |
| 2024 | $60,134 |
| 2025 | $59,906 |
| 2026 |
View More
|
| 2027 |
View More
|
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Compensation PlanningHere are companies hiring for Digital Marketing Analyst I and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Digital Marketing Analyst I job openings on our job board. Use the search bar below to find your perfect match.
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A Digital Marketing Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Analyst I earns the most in San Jose, CA, where the annual salary of a Digital Marketing Analyst I is $75,759.
The highest pay for Digital Marketing Analyst I is $69,335.
The lowest pay for Digital Marketing Analyst I is $48,850.
Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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