What are the responsibilities and job description for the Marketing Assistant position at JLL?
Location: Onsite at Park Plaza Mall- Little Rock, ARMarketing Strategy Development & Management
Assist in the development of the annual marketing plan for the property based upon strategic goals.
Assist in creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet yearend projections.
Other responsibilities include analysis of sales and statistical data, digital marketing management, administration of the property's website, as well as traditional and social media and ongoing event planning and public relations.
Marketing Strategy Implementation
Assist in developing and executing sales promotions, special events and internal and external communication strategies to drive sales.
Establish an ongoing partnership with tenants to maximize sales through communications/sales promotions/visual merchandising.
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the digital media programs (social media, mobile, web) as applicable.
Effectively utilize market and consumer research to develop the marketing plan and support the leasing efforts.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Initiate, execute and implement all marketing events
Prepare and manage annual marketing budget
Assist with monthly marketing client reporting to include digital and on-site marketing execution
Provide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed.
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; results of marketing for leasing, sales and alternative revenue efforts.
Leadership, Motivation and Development
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
Requirements:
Education/training
Bachelor's Degree in Marketing or related field or related work experience
Years of relevant experience
1 years experience in marketing, advertising or comparable real estate business experience including budgetary responsibility
1 years' experience with MS Office, Adobe (InDesign, Illustrator, Photoshop), Hootesuite, Bitly Enterprise, Google Analytics, Google AdWords, MailChimp, Facebook Business Manager
Skills and knowledge
Computer literate, knowledge of marketing fundamentals and research
Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask
Effectiveness in influencing negotiation, and building rapport with vendors/tenants and team members
Must have experience in management budgets
Must have flexibility to work varied schedules including weekends and evenings. Strong team player.
Ability to work occasional weekends and evenings
JLL Is an Equal Opportunity Employer JLL is committed to developing and maintaining a diverse workforce. JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.
Assist in the development of the annual marketing plan for the property based upon strategic goals.
Assist in creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet yearend projections.
Other responsibilities include analysis of sales and statistical data, digital marketing management, administration of the property's website, as well as traditional and social media and ongoing event planning and public relations.
Marketing Strategy Implementation
Assist in developing and executing sales promotions, special events and internal and external communication strategies to drive sales.
Establish an ongoing partnership with tenants to maximize sales through communications/sales promotions/visual merchandising.
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the digital media programs (social media, mobile, web) as applicable.
Effectively utilize market and consumer research to develop the marketing plan and support the leasing efforts.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Initiate, execute and implement all marketing events
Prepare and manage annual marketing budget
Assist with monthly marketing client reporting to include digital and on-site marketing execution
Provide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed.
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; results of marketing for leasing, sales and alternative revenue efforts.
Leadership, Motivation and Development
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
Requirements:
Education/training
Bachelor's Degree in Marketing or related field or related work experience
Years of relevant experience
1 years experience in marketing, advertising or comparable real estate business experience including budgetary responsibility
1 years' experience with MS Office, Adobe (InDesign, Illustrator, Photoshop), Hootesuite, Bitly Enterprise, Google Analytics, Google AdWords, MailChimp, Facebook Business Manager
Skills and knowledge
Computer literate, knowledge of marketing fundamentals and research
Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask
Effectiveness in influencing negotiation, and building rapport with vendors/tenants and team members
Must have experience in management budgets
Must have flexibility to work varied schedules including weekends and evenings. Strong team player.
Ability to work occasional weekends and evenings
JLL Is an Equal Opportunity Employer JLL is committed to developing and maintaining a diverse workforce. JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.
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