How much does an Advertising Manager make in the United States? The average Advertising Manager salary in the United States is $122,546 as of May 28, 2024, but the range typically falls between $104,295 and $138,541. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Advertising Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Advertising Manager Salary $87,678 US May 28, 2024
25th Percentile Advertising Manager Salary $104,295 US May 28, 2024
50th Percentile Advertising Manager Salary $122,546 US May 28, 2024
75th Percentile Advertising Manager Salary $138,541 US May 28, 2024
90th Percentile Advertising Manager Salary $153,104 US May 28, 2024
25% $104,295 10% $87,678 90% $153,104 75% $138,541 $122,546 50%(Median) Didn’t find job title? Click
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What skills does an Advertising Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.


Lead Generation: In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.


Animation: Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation can be used for stylistic reasons, low bandwidth or faster real-time renderings. Other common animation methods apply a stop motion technique to two and three-dimensional objects like paper cutouts, puppets or clay figures. Commonly the effect of animation is achieved by a rapid succession of sequential images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon and beta movement, but the exact causes are still uncertain. Analog mechanical animation media that rely on the rapid display of sequential images include the phénakisticope, zoetrope, flip book, praxinoscope and film. Television and video are popular electronic animation media that originally were analog and now operate digitally. For display on the computer, techniques like animated GIF and Flash animation were developed.

Insight 3.9%
Lead Generation 2.69%
Animation 1.68%
Others 91.73%
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Job Description for Advertising Manager

Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 View full job description

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Career Path for Advertising Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Advertising Manager, the first career path typically starts with an Advertising Senior Manager position, and then progresses to Advertising Director.

Additionally, the second career path typically starts with a Media Planning Senior Manager position, and then progresses to Media Planning Director.

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Advertising Manager salary varies from city to city. Compared with national average salary of Advertising Manager, the highest Advertising Manager salary is in San Francisco, CA, where the Advertising Manager salary is 25.0% above. The lowest Advertising Manager salary is in Miami, FL, where the Advertising Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

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Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Advertising Manager in the United States. The base salary for Advertising Manager ranges from $104,295 to $138,541 with the average base salary of $122,546. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $113,260 to $157,297 with the average total cash compensation of $137,478.
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Skills associated with Advertising Manager: Media Management, Campaign Management, Agency Management, Media Planning ...More

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Salary estimation for Advertising Manager at companies like : JUDGE CORP Ltd, Shire Newfoundland, GEN - PROBE SALES & SERVICE Inc

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Advertising Manager Salary in United States
Advertising Manager Salary Graph, Regional Distribution and Summary