Marketing Lead

LEMG is a full-service Audio Visual Production company that also specializes in producing both in person and online virtual events for corporate and non-profit clients throughout the United States.

Job Description: Marketing Specialist

$45,000-$75,000 depending on experience

REPORTS TO: CEO

Overview: Responsible for developing and implementing marketing strategy for a growing event production company. The Marketing Specialist will oversee all marketing efforts at LEMG.

Key Objectives:

• Create and maintain annual marketing calendar while overseeing marketing around calendar events
• Standardize marketing collateral
• Create and maintain marketing scorecard tracking marketing efforts
• Integrate marketing efforts with CRM and sales team

Qualifications

• Marketing: 2 years (required)
• Experience building and implementing a B2B marketing strategy for a small business
• Proven ability to generate qualified leads through digital marketing, SEO and PPC strategies
• Proven ability to measure and correctly analyze effectiveness of marketing efforts
• Experience with popular CRM systems
• Experience with Adobe Creative Cloud, Canva and other content creation tools a plus

Responsibilities:

• Create and maintain a comprehensive marketing calendar that includes digital strategy, social media, events, go-to-market materials, creative and messaging.

• Execute the development, implementation and prioritization of demand generation programs. This includes automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
• Produce high-quality web copy, white papers, blogs, case studies, email marketing messages, and presentation content.
• Coordination and execution of online and offline marketing content
• Work closely with the Sales team to develop and manage cross-functional initiatives focused on lead generation
• Track, analyze and account for the effectiveness of each lead generation campaign; identify areas for improvement. Create reports leveraging Google Analytics and social media analytics tools
• Collaborate with leadership to design and implement key performance metrics to measure the programs’ impact and effectiveness