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Digital Marketing Analyst III Salary in the United States

How much does a Digital Marketing Analyst III make in the United States?

As of September 01, 2026, the average salary for a Digital Marketing Analyst III in the United States is $101,441 per year, which breaks down to an hourly rate of $49.

However, a Digital Marketing Analyst III's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $120,272
  • Majority Range (25th-75th percentile): $91,222 to $111,298
  • Entry-Level (10th percentile): $81,918
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Digital Marketing Analyst III Salaries

A Digital Marketing Analyst III's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Analyst III Salaries?

Experience is a primary driver of a Digital Marketing Analyst III's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Marketing Analyst I (0-2 years): $60,056
  • Digital Marketing Analyst II (2-4 years): $70,642
  • Digital Marketing Analyst III (4-7 years): $101,441
  • Digital Marketing Analyst IV (7+ years): $119,756
  • Digital Marketing Supervisor (7+ years): $103,840
Job Role Years of Experience Average Salary
Digital Marketing Analyst I0-2 years$60,056
Digital Marketing Analyst II2-4 years$70,642
Digital Marketing Analyst III4-7 years$101,441
Digital Marketing Analyst IV7+ years$119,756
Digital Marketing Supervisor7+ years$103,840
View as Graph

How Do Digital Marketing Analyst III Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Analyst IIIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $112,315.
  • California: $111,889.
  • Massachusetts: $110,398.

Top Paying Cities for Digital Marketing Analyst IIIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $127,948
  • San Francisco: $126,547
  • Oakland: $123,880

What Skills Can Increase a Digital Marketing Analyst III's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 3.5% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Google Ads (Mentioned in 2.07% Job Postings): Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
  • Marketing Communications (Mentioned in 1.6% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Skills Demand Percentage
Insight 3.5%
Google Ads 2.07%
Marketing Communications 1.6%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Marketing Analyst III's salary.

  • Products and Services: Can increase your salary by up to 5%.
  • Salesforce: Can increase your salary by up to 3%.
  • B2B: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Products and Services $106,513
5%
Salesforce $104,484
3%
B2B $104,484
3%
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Digital Marketing Analyst III Salary by Company Size: Startups vs. Enterprise

Digital Marketing Analyst III salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $113,365. While startup companies pay approximate $95,895.

Digital Marketing Analyst III Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $95,895
Growth Stage 51~500 $101,418
Established 501~5000 $109,468
Enterprise 5000+ $113,365

Digital Marketing Analyst III Salary by Industry: Top Paying Sectors

For Digital Marketing Analyst III roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Construction sectors offer the strongest compensation, at 30% above the average. In contrast, Digital Marketing Analyst positions in Financial Services or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Digital Marketing Analyst III as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Analyst III

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Energy & Utilities$131,873$63.030%
Construction$121,729$59.020%
Healthcare$116,657$56.015%
Aerospace & Defense$111,585$54.010%
MFG Nondurable$111,585$54.010%

Digital Marketing Analyst III Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Analyst III's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$91,222
Average $101,441/year
$111,298
$7,602
Average $8,453/month
$9,275
$1,754
Average $1,951/week
$2,140
$44
Average $49/hour
$54
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $111,298 $9,275 $2,140 $54
Average $101,441 $8,453 $1,951 $49
25th Percentile $91,222 $7,602 $1,754 $44

Digital Marketing Analyst III Salary Growth & Career Path

Digital Marketing Analyst III

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Digital Marketing Analyst III, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Digital Marketing Analyst IV $119,756 18%
Media Director $157,502 55%
Search Engine Marketing Specialist IV $115,427 14%

Most common benefits for Digital Marketing Analyst III

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Digital Marketing Analyst III

Here are companies hiring for Digital Marketing Analyst III and their salaries, click below for more details.

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FAQ about Digital Marketing Analyst III

1. Where can a Digital Marketing Analyst III earn the most?

A Digital Marketing Analyst III's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Analyst III earns the most in San Jose, CA, where the annual salary of a Digital Marketing Analyst III is $127,948.

2. What is the highest pay for Digital Marketing Analyst III?

The highest pay for Digital Marketing Analyst III is $120,272.

3. What is the lowest pay for Digital Marketing Analyst III?

The lowest pay for Digital Marketing Analyst III is $81,918.

4. What are the responsibilities of Digital Marketing Analyst III?

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4 -7 years of related experience.

5. What industry pays the highest salary for Digital Marketing Analyst III?

The Energy & Utilities industry offers the highest average compensation for Digital Marketing Analyst III roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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