What are the responsibilities and job description for the Marketing Director position at Roth RV?
Advertising/Marketing Manager Job Description
We are searching for an experienced Marketing Manager who can handle all development of marketing and advertising campaigns for all three dealerships. The ideal candidate will be well-versed in direct and social marketing and be in charge of running the website. Experience or knowledge of the RV Industry would be helpful.
Responsibilities Include:
Responsible for all marketing and sales support activities
Development of collateral, public relations, traditional media and e-mail marketing and the maintenance of the dealership’s website
Ability to develop plans and spend limited budget, accordingly
Work with marketing vendors and support organizations for program set up, maintenance, and overall performance management
Manage reporting-sales, expenses, and overall program performance
Facilitate cross functional meetings with IT and Customer Care to ensure program success
Provide leadership in web search optimization strategies and web campaign testing strategies to increase multimedia marketing effectiveness and sales volumes at the lowest marginal cost
Analyze site behavior to improve application/enrollment/sales completion rates, user experience and content targeting
Exhibit a high level of expertise in driving the data strategy across multiple ports including websites, surveys, testing, CRM systems, market research
Qualifications:
BA or BS in Business, Marketing or related area
RV experience or knowledge, a plus
Demonstrated ability to establish and deliver against project timelines
Meticulous attention to details
Excellent interpersonal and communication skills
Strong direct marketing, analytical, and operational skills
Strong people and project management skills
Ability to communicate effectively across all levels of the dealership
Self-motivated, proactive team player and independent worker
Excellent computer skills
*MUST BE WILLING TO TRAVEL TO ALL THREE DEALERSHIPS*
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location