Field Marketing Manager

General Responsibilities:

• Monitor hotel property websites, updating pages highlighting local events, packages, and landing pages for various promotions to enhance SEO in collaboration with the property-level revenue management and sales & marketing teams.
• Conduct ongoing audits of booking engine rates and room descriptions to ensure consistency and maximize performance.
• Collaborate with hotels to create monthly programming, partnerships, and promotions calendars with properties' marketing leads.
• Assist in developing and leading the execution of promotion strategies, with the primary objective of driving room and F&B revenue.
• Collaborate with properties' marketing leads and DORMs on annual email marketing calendars and execute campaigns regularly to drive traffic.
• Support hotels leveraging organic and paid media to ensure promotions drive incremental business.
• Assist in the monthly review of marketing hotel calendars and implement regular tracking to evaluate the results of campaigns and initiatives.
• Attend hotel agency (PR, Digital, Social) calls to ensure effective communication of all events, partnerships, and promotional activities to the corporate marketing team.
• Assist with strategies to leverage Viceroy DISCOVERY Loyalty and all appropriate marketing programs.
• Ensure brand consistency across print and digital collateral per property by auditing creative agencies' services.
• Regularly update senior management on developments and ensure that marketing successes are effectively communicated internally.
• Monitor hotel-level performance using available tools, reports, and dashboards, and promptly alert problem areas to the appropriate hotel manager or corporate leaders.
• Provide regular reports as directed by the organization regarding current and future activities.
• Assist with photography, including photoshoot planning as needed.
• Perform additional duties as assigned.

Skills/Knowledge Required:

• Must be self-directed, motivated and demonstrate exceptional customer service and interpersonal skills.
• Excellent ability to communicate concisely and openly.
• Strong organizational and analytical skills, demonstrating the ability to multi-task and prioritize in a fast-paced work environment.
• Technologically savvy and computer literate, with working knowledge of CMS, CRM.
• Strong paid media background, fluent in the fundamentals of Search, Paid Meta, and SEO content optimization strategies
• Proactive in job performance, able to anticipate needs before they become necessary.
• Financial acumen is a plus, with demonstrated confidence in preparing site statistics, trends, and forecast analyses.

Qualification Standards:

Education: A bachelor’s degree in marketing, communications, or a related field is required.
Experience: Three to five years of previous experience in Marketing, Public Relations, focusing on digital marketing. Experience within a luxury hotel environment is preferred.

The expected pay range for this position is $75,000-$90,000 based on relevant skills and experience. 

At Viceroy, everyone —regardless of age, race, color, ancestry, sex, gender identity, gender expression, sexual orientation, religion, medical condition, disability, or other protected class— is respected and empowered to be themselves and let their individuality shine. We cherish our differences, it’s what makes us stronger. Viceroy for Everyone, Viceroy’s ongoing commitment to diversity, equity, and inclusion to its colleagues and guests can be found at www.viceroyhotelsandresorts.com/about-us/diversity-equity-inclusion. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here and you are interested in working for a company with endless opportunities for advancement and growth, please apply online: www.viceroyhotelsandresorts.com/careers. Please let us know if you require accommodations during the interview process. 

Salary : $75,000 - $90,000