Also referred to as:
Category Analyst I, Category Management and Insights Analyst I, Category Research and Metrics Analyst I, New Product /Brand Analyst I, Product Category Strategy and Promotion Analyst I
Requirements and Responsibilities
Category Management Analyst I provides insights and recommendations to optimize new product introductions, distribution, shelving, price, and promotional mix by analyzing marketing and customer data. Responsible for driving category growth within the categories assigned, optimizing product assortment, ensuring competitive pricing, and creating marketing initiatives to promote category sales and customer engagement. Being a Category Management Analyst I analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Conducts market-specific assessments of competitors, vendors, and customers to support decisions and influence management. Additionally, Category Management Analyst I monitors competitor pricing and adjusts strategies accordingly. Requires a bachelor's degree. Typically reports to a manager. The Category Management Analyst I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Category Management Analyst I typically requires 0-2 years of related experience.
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