Also referred to as:
Category Management and Insights Senior Manager, Category Research and Metrics Senior Manager, Category Senior Manager, New Product/Brand Senior Manager, Product Category Strategy and Promotion Senior Manager
Requirements and Responsibilities
Category Management Senior Manager leads and manages a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Develops the overall strategy for a product category, and researches new product options in the category to drive sales and achieve targets. Being a Category Management Senior Manager oversees the analysis and assessment of category/brand performance. Reviews market-specific assessments of competitors, vendors, and customers and makes recommendations based on findings. Additionally, Category Management Senior Manager monitors competitor pricing and adjusts strategies accordingly. Develops special arrangements with vendors to enhance product promotions. Requires a bachelor's degree. Typically reports to a director. The Category Management Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Category Management Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
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