Lead Generation Analyst I

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Lead Generation Analyst I researches, screens, and validates sales leads for an organization's products or services. Utilizes direct and indirect outreach resources to develop a pipeline of quality sales leads and opportunities. Being a Lead Generation Analyst I contacts target leads to assess and understand needs, gather and verify information, and gauge sales opportunities. Updates and maintains Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Additionally, Lead Generation Analyst I documents customer conversations, feedback, and other pertinent information to drive and support the sales process. May coordinate or participate in tradeshows or promotional events to increase outreach and develop leads. Typically requires a bachelor's degree. Typically reports to a manager. The Lead Generation Analyst I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Lead Generation Analyst I typically requires 0-2 years of related experience.