Also referred to as:
Sales Lead Generation Analyst III, Sales Lead Prospecting Specialist III
Requirements and Responsibilities
Lead Generation Analyst III researches, screens, and validates sales leads for an organization's products or services. Utilizes direct and indirect outreach resources to develop a pipeline of quality sales leads and opportunities. Being a Lead Generation Analyst III contacts target leads to assess and understand needs, gather and verify information, and gauge sales opportunities. Updates and maintains Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Additionally, Lead Generation Analyst III documents customer conversations, feedback, and other pertinent information to drive and support the sales process. May coordinate or participate in tradeshows or promotional events to increase outreach and develop leads. Typically requires a bachelor's degree. Typically reports to a manager. The Lead Generation Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Lead Generation Analyst III typically requires 4-7 years of related experience.
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