Lead Generation Manager

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Lead Generation Manager manages the research and development of sales leads for an organization's products or services. Establishes resources, processes, and strategies to develop a pipeline of quality sales leads and opportunities. Being a Lead Generation Manager ensures performance and outreach metrics align with the sales strategy and broader business objectives. Collaborates with business leaders to develop and recommend effective resources for lead generation. Additionally, Lead Generation Manager monitors Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Continuously monitors and improves outreach methodologies to increase sales conversions. Requires a bachelor's degree. Typically reports to a director. The Lead Generation Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Lead Generation Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.