Lead Generation Supervisor

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Lead Generation Supervisor supervises the research and development of sales leads for an organization's products or services. Implements processes and procedures to facilitate a pipeline of quality sales leads and opportunities. Being a Lead Generation Supervisor contacts target leads to assess and understand needs, gather and verify information, and gauge sales opportunities. Monitors Client Relationship Management (CRM) systems to ensure information is organized, accurate, and accessible for future needs. Additionally, Lead Generation Supervisor analyzes performance and outreach metrics to understand roadblocks and implement process improvements. Trains and develops staff to meet performance goals. Requires a bachelor's degree. Typically reports to a manager. The Lead Generation Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Lead Generation Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.