Also referred to as:
Marketing Data Science Director
Requirements and Responsibilities
Marketing Data Analytics Director directs the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Monitors and improves data mining architectures and methodologies to collect, clean, and analyze large datasets about market trends or consumer behavior. Being a Marketing Data Analytics Director develops data governance policies to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Collaborates with senior stakeholders to ensure data strategies and insights are integrated and captured into processes, designs, and content. Additionally, Marketing Data Analytics Director requires a bachelor's degree. Typically reports to senior management. The Marketing Data Analytics Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Data Analytics Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
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