Marketing Data Analytics Senior Manager

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Marketing Data Analytics Senior Manager manages the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Researches and promotes data mining architectures and methodologies to collect, clean, and analyze large datasets. Being a Marketing Data Analytics Senior Manager reviews and utilizes statistical modeling and advanced analytics to evaluate consumer behavior, identify target customer segments, and develop campaign insights. Manages data governance functions to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Additionally, Marketing Data Analytics Senior Manager requires a bachelor's degree. Typically reports to a director. The Marketing Data Analytics Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Data Analytics Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.