Also referred to as: Marketing Media Planning Specialist I, Media Buying/Scheduling Specialist I, Media Planner I, Media Planning & Strategy Associate I
Requirements and Responsibilities

Media Planning Analyst I is responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst I uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns and ongoing campaign evolvement. Additionally, Media Planning Analyst I requires a bachelor's degree. Typically reports to a manager. The Media Planning Analyst I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Media Planning Analyst I typically requires 0-2 years of related experience.

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