Also referred to as:
Director of Media Placement, Marketing Media Planning Director, Media Buying/Scheduling Director, Media Planning & Strategy Director
Requirements and Responsibilities
Media Planning Director directs and oversees the team responsible for the planning, execution, and optimization of media plans across multiple media channels. Develops the strategy, plans, and tactics required to create advertising campaigns that deliver results and meet the client's objectives. Being a Media Planning Director uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Additionally, Media Planning Director requires a bachelor's degree. Typically reports to senior management. The Media Planning Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Media Planning Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Find out Job Distribution by:
