Also referred to as:
Director of Media Supervisor, Marketing Media Planning Supervisor, Media Buying/Scheduling Supervisor, Media Planning & Strategy Supervisor
Requirements and Responsibilities
Media Planning Supervisor supervises the team responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Supervisor uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns and ongoing campaign evolvement. Additionally, Media Planning Supervisor requires a bachelor's degree. Typically reports to a manager. The Media Planning Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Media Planning Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
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