Also referred to as: Brand Marketing/Research Analyst IV, Product Marketing Analyst - Project Lead Specialist, Product Marketing Analyst IV
Requirements and Responsibilities

Product/Brand Management Analyst IV prepares marketing strategies and supports implementing programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst IV partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst IV collaborates with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity and to surface ideas for product improvements. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Product/Brand Management Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Product/Brand Management Analyst IV typically requires 7+ years of related experience.

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