Also referred to as:
Consumer Marketing Manager, In-Store Marketing Manager, Retail Marketing Manager
Requirements and Responsibilities
Shopper Marketing Manager manages the development and execution of strategic marketing initiatives aimed at engaging consumers and encouraging sales across retail channels. Performs research on consumer behavior, brand preference, and campaign effectiveness to identify opportunities to increase product visibility and market share. Being a Shopper Marketing Manager utilizes data-driven insights to inform the design of packaging, in-store displays, and advertising campaigns, ensuring alignment with overall brand strategy. Collaborates with cross-functional teams to optimize product positioning and enhance brand loyalty. Additionally, Shopper Marketing Manager requires a bachelor's degree. Typically reports to a director. The Shopper Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Shopper Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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