Shopper Marketing Specialist IV

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Shopper Marketing Specialist IV develops tailored marketing strategies to increase the sales of products in retail stores and at other points of sale. Researches customer behavior and attitudes related to product pricing, placement and promotions and leverages insights to enhance product visibility, encourage product purchases, and promote brand loyalty. Being a Shopper Marketing Specialist IV provides input for the design of product packaging and in-store displays and develops strategies for product advertising and promotions. Typically requires a bachelor's degree. Additionally, Shopper Marketing Specialist IV typically reports to a manager. The Shopper Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Shopper Marketing Specialist IV typically requires 7+ years of related experience.