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Requirements and Responsibilities
VP of Marketing Communications leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Being a VP of Marketing Communications collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Additionally, VP of Marketing Communications ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. The VP of Marketing Communications manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Marketing Communications typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
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