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Shopper Marketing Specialist II Salary in the United States

How much does a Shopper Marketing Specialist II make in the United States?

As of October 01, 2026, the average salary for a Shopper Marketing Specialist II in the United States is $74,472 per year, which breaks down to an hourly rate of $36.

However, a Shopper Marketing Specialist II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $89,293
  • Majority Range (25th-75th percentile): $67,173 to $82,230
  • Entry-Level (10th percentile): $60,528
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Shopper Marketing Specialist II Salaries

A Shopper Marketing Specialist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Shopper Marketing Specialist II Salaries?

Experience is a primary driver of a Shopper Marketing Specialist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $72,075
  • Early Career (1-2 years): $72,293
  • Mid-Level (2-4 years): $75,051
  • Senior-Level (5-8 years): $78,293
  • Expert (over 8 years): $78,525
Levels Salary
Entry Level Shopper Marketing Specialist II$72,075
Intermediate Level Shopper Marketing Specialist II$72,293
Senior Level Shopper Marketing Specialist II$75,051
Specialist Level Shopper Marketing Specialist II$78,293
Expert Level Shopper Marketing Specialist II$78,525
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How Do Shopper Marketing Specialist II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Shopper Marketing Specialist IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $82,455.
  • California: $82,143.
  • Massachusetts: $81,048.

Top Paying Cities for Shopper Marketing Specialist IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $93,932
  • San Francisco: $92,903
  • Oakland: $90,945

Shopper Marketing Specialist II Salary by Company Size: Startups vs. Enterprise

Shopper Marketing Specialist II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $83,140. While startup companies pay approximate $70,399.

Shopper Marketing Specialist II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $70,399
Growth Stage 51~500 $74,438
Established 501~5000 $80,278
Enterprise 5000+ $83,140

Shopper Marketing Specialist II Salary by Industry: Top Paying Sectors

For Shopper Marketing Specialist II roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 30% above the average. In contrast, Shopper Marketing Specialist positions in Biotechnology or Transportation typically offer lower base pay, as these industries often view Shopper Marketing Specialist II as a support function rather than a direct revenue driver.

The top paying industry for a Shopper Marketing Specialist II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$96,814$47.030%

Shopper Marketing Specialist II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Shopper Marketing Specialist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$67,173
Average $74,472/year
$82,230
$5,598
Average $6,206/month
$6,853
$1,292
Average $1,432/week
$1,581
$32
Average $36/hour
$40
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $82,230 $6,853 $1,581 $40
Average $74,472 $6,206 $1,432 $36
25th Percentile $67,173 $5,598 $1,292 $32

Shopper Marketing Specialist II Salary Growth & Career Path

Shopper Marketing Specialist II

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Advancement

For a Shopper Marketing Specialist II, the most direct path to higher earnings is advancing to the Shopper Marketing Specialist III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $90,595 - a projected growth of 22% over your current level.

Most common benefits for Shopper Marketing Specialist II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Shopper Marketing Specialist II

Here are companies hiring for Shopper Marketing Specialist II and their salaries, click below for more details.

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FAQ about Shopper Marketing Specialist II

1. Where can a Shopper Marketing Specialist II earn the most?

A Shopper Marketing Specialist II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Shopper Marketing Specialist II earns the most in San Jose, CA, where the annual salary of a Shopper Marketing Specialist II is $93,932.

2. What is the highest pay for Shopper Marketing Specialist II?

The highest pay for Shopper Marketing Specialist II is $89,293.

3. What is the lowest pay for Shopper Marketing Specialist II?

The lowest pay for Shopper Marketing Specialist II is $60,528.

4. What are the responsibilities of Shopper Marketing Specialist II?

Develops tailored marketing strategies to increase the sales of products in retail stores and at other points of sale. Researches customer behavior and attitudes related to product pricing, placement and promotions and leverages insights to enhance product visibility, encourage product purchases, and promote brand loyalty. Provides input for the design of product packaging and in-store displays and develops strategies for product advertising and promotions. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Shopper Marketing Specialist II?

The Aerospace & Defense industry offers the highest average compensation for Shopper Marketing Specialist II roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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