VP of Public Relations Salary in Atlanta, GA

Demanded Skills for the Role:

• Insight (Mentioned in 7.32% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
• Advertising (Mentioned in 4.88% Job Postings): Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
• Business Requirements (Mentioned in 4.88% Job Postings): Also known as stakeholder requirements specifications , describe the characteristics of a proposed system from the viewpoint of the system's end user. Often discussed in the context of developing or procuring software or other systems.

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a VP of Public Relations's salary.

• Business Requirements: Can increase your salary by up to 35%.
• Lean: Can increase your salary by up to 16%.
• Storytelling: Can increase your salary by up to 8%.