Directs and leads the team responsible for developing and executing customer relationship management (CRM) initiatives and strategies that drive engagement and retention.
Oversees the analysis of CRM systems data to improve the client experience, identify trends, measure effectiveness, and generate leads. Builds and maintains relationships with both current and prospective clients.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each CRM Program Director skill and competencie below to view definitions.
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Describes the procedures for capital and expense allocation and budgeting.
Level 2 Behaviors
(Light Experience)
Gathers financial data to help support management in budgeting analysis and forecasting.
Level 3 Behaviors
(Moderate Experience)
Prepares and reviews the annual budgeting process to ensure effective and efficient budgeting.
Level 4 Behaviors
(Extensive Experience)
Evaluates past decisions on budgetary considerations to improve the budgeting process.
Level 5 Behaviors
(Mastery)
Establishes operating procedures to guide the consistency and repeatability of our budgeting processes.
There are 0 hard skills for CRM Program Director.
11 general skills for CRM Program Director, Business Intelligence, Data Analytics, Business Analysis, etc.
10 soft skills for CRM Program Director, Business Acumen, Budgeting, Driving Results, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a CRM Program Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Driving Results.
