Directs and leads the team responsible for developing and executing customer relationship management (CRM) initiatives and strategies that drive engagement and retention.
Oversees the analysis of CRM systems data to improve the client experience, identify trends, measure effectiveness, and generate leads. Builds and maintains relationships with both current and prospective clients.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each CRM Program Director skill and competencie below to view definitions.
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Describes the basic terminologies used in business intelligence and business analytics processes.
Level 2 Behaviors
(Light Experience)
Assists in preparing insights for business performance by using business intelligence tools.
Level 3 Behaviors
(Moderate Experience)
Implements the integration of proprietary business intelligence applications within the department.
Level 4 Behaviors
(Extensive Experience)
Directs the development of a business intelligence platform to report end-user data mining.
Level 5 Behaviors
(Mastery)
Creates business intelligence reviews and strategies to interpret short-term and long-range forecasts.
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses the models and roles of business data analytics.
Level 2 Behaviors
(Light Experience)
Collects data from sources to provide data analysis and insights.
Level 3 Behaviors
(Moderate Experience)
Partners with internal and data engineering teams to fully optimize acquisition data sources.
Level 4 Behaviors
(Extensive Experience)
Enhances data collection procedures to build analytic systems.
Level 5 Behaviors
(Mastery)
Develops robust analytics requirements to define algorithms and data sources for stakeholders.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and principles of budgeting operations.
Level 2 Behaviors
(Light Experience)
Gathers data from financial statements to help create budget plans and improve budgeting strategies.
Level 3 Behaviors
(Moderate Experience)
Implements strategic operational efficiencies and techniques for conducting successful budgeting.
Level 4 Behaviors
(Extensive Experience)
Determines system capabilities and needs to improve the process for financial budgeting.
Level 5 Behaviors
(Mastery)
Develops financial models to support the strategic improvement of our budgeting processes.
There are 0 hard skills for CRM Program Director.
11 general skills for CRM Program Director, Business Intelligence, Data Analytics, Business Analysis, etc.
10 soft skills for CRM Program Director, Business Acumen, Budgeting, Driving Results, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a CRM Program Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Driving Results.
