Skills & Competencies for CRM Program Director

CRM Program Director job profile

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JOB SUMMARY for CRM Program Director

Directs and leads the team responsible for developing and executing customer relationship management (CRM) initiatives and strategies that drive engagement and retention.

JOB RESPONSIBILITIES for CRM Program Director

Oversees the analysis of CRM systems data to improve the client experience, identify trends, measure effectiveness, and generate leads. Builds and maintains relationships with both current and prospective clients.

CRM Program Director SALARY RANGE

BASE 50%
$196,572
TOTAL 50%
$230,400
Job Level
M04
Job Code
IT10000217
Education/Degree
Bachelor's Degree
Reports To
Senior Management

CRM Program Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each CRM Program Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for CRM Program Director

1 Job Family Competencies – Business Intelligence
Proficiency Level -3
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Describes the basic terminologies used in business intelligence and business analytics processes.
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Level 2 Behaviors
(Light Experience)
Assists in preparing insights for business performance by using business intelligence tools.
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Level 3 Behaviors
(Moderate Experience)
Implements the integration of proprietary business intelligence applications within the department.
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Level 4 Behaviors
(Extensive Experience)
Directs the development of a business intelligence platform to report end-user data mining.
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Level 5 Behaviors
(Mastery)
Creates business intelligence reviews and strategies to interpret short-term and long-range forecasts.
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2 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses best practices and concepts in data analytics.
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Level 2 Behaviors
(Light Experience)
Collects data from sources to provide data analysis and insights.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations based on findings from data analytics to report to potential clients.
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Level 4 Behaviors
(Extensive Experience)
Communicates data analytics results to initiate insights to stakeholders and our organization.
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Level 5 Behaviors
(Mastery)
Develops new Data Analytics methodologies and procedures to support business in decision making.
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3 CRM Program Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - CRM Program Director
Proficiency Level - 4
5 Competency for - CRM Program Director
Proficiency Level - 5

10 soft skills or competencies (core competencies) for CRM Program Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Budgeting
Proficiency Level -3
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Explains the different purposes and uses of our organization's budgets.
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Level 2 Behaviors
(Light Experience)
Produces budget reports showing planned vs. actual variances highlighted and explained.
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Level 3 Behaviors
(Moderate Experience)
Reviews and helps approve major budget adjustments to negotiate and reconcile line variances.
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Level 4 Behaviors
(Extensive Experience)
Monitors budgeting processes to ensure adherence to our organization's financial practices and standards.
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Level 5 Behaviors
(Mastery)
Establishes operating procedures to guide the consistency and repeatability of our budgeting processes.
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3 CRM Program Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - CRM Program Director
Proficiency Level - 4
5 Competency for - CRM Program Director
Proficiency Level - 5

Summary of CRM Program Director skills and competencies

There are 0 hard skills for CRM Program Director..
11 general skills for CRM Program Director, Business Intelligence, Data Analytics, Business Analysis, etc.
10 soft skills for CRM Program Director, Business Acumen, Budgeting, Driving Results, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a CRM Program Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Driving Results.

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