Directs and leads the team responsible for developing and executing customer relationship management (CRM) initiatives and strategies that drive engagement and retention.
Oversees the analysis of CRM systems data to improve the client experience, identify trends, measure effectiveness, and generate leads. Builds and maintains relationships with both current and prospective clients.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each CRM Program Director skill and competencie below to view definitions.
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the functions of existing and emerging data and business intelligence platforms.
Level 2 Behaviors
(Light Experience)
Gathers business intelligence data to make informed conclusions on business practices.
Level 3 Behaviors
(Moderate Experience)
Produces a user manual for the business intelligence system to assist stakeholders with proper data navigation.
Level 4 Behaviors
(Extensive Experience)
Manages the overall data transformation from multiple sources into actionable business intelligence.
Level 5 Behaviors
(Mastery)
Designs a new strategy for business intelligence insights to support our business's objectives.
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret data analytics and metrics to drive better business decision-making.
Level 2 Behaviors
(Light Experience)
Identifies opportunities for data analytics process improvement and automation.
Level 3 Behaviors
(Moderate Experience)
Provides and leverages data analytics solutions to mitigate business risk and handle setbacks.
Level 4 Behaviors
(Extensive Experience)
Oversees data analytics team members to ensure data collection and management meet requirements.
Level 5 Behaviors
(Mastery)
Establishes performance metrics focused on Data Analytics to track optimization opportunities.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Explains the importance of budget reporting and forecasting in our workplace.
Level 2 Behaviors
(Light Experience)
Produces budget reports showing planned vs. actual variances highlighted and explained.
Level 3 Behaviors
(Moderate Experience)
Reviews and helps approve major budget adjustments to negotiate and reconcile line variances.
Level 4 Behaviors
(Extensive Experience)
Provides in-depth training to our entire organization about the zero based budgeting methodology.
Level 5 Behaviors
(Mastery)
Forecasts asset needs to leverage available inventory and data compilation for annual budgeting.
There are 0 hard skills for CRM Program Director.
11 general skills for CRM Program Director, Business Intelligence, Data Analytics, Business Analysis, etc.
10 soft skills for CRM Program Director, Business Acumen, Budgeting, Driving Results, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a CRM Program Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Driving Results.
