Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.
Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Search Engine Optimization Specialist I skill and competencie below to view definitions.
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the steps on how to run and develop data analytic models.
Level 2 Behaviors
(Light Experience)
Identifies opportunities for data analytics process improvement and automation.
Level 3 Behaviors
(Moderate Experience)
Uses data analytics for all reporting to meet user requirements.
Level 4 Behaviors
(Extensive Experience)
Performs data quality audits to ensure compliance with custom analytic deliverables.
Level 5 Behaviors
(Mastery)
Keeps up-to-date on emerging technology trends in data analytics to apply in our organization.
Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Explains the importance of gap analysis for the organization.
Level 2 Behaviors
(Light Experience)
Records the results of gap analysis between the current and future state of our organization.
Level 3 Behaviors
(Moderate Experience)
Provides a gap analysis of the state to identify our organization's capabilities to close the gaps.
Level 4 Behaviors
(Extensive Experience)
Provides gap analysis and proposes value-added process improvements based on best practices.
Level 5 Behaviors
(Mastery)
Mentors cross-functional team in conducting a gap analysis to drive business functionality.
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
Level 5 Behaviors
(Mastery)
Monitors the efficiency and effectiveness of current organizational KPI architecture.
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Identifies tools that assist analytical thinking.
Level 2 Behaviors
(Light Experience)
Illustrates logical relationships among diverse entities.
Level 3 Behaviors
(Moderate Experience)
Investigates analytical thinking tools and incorporates them accordingly.
Level 4 Behaviors
(Extensive Experience)
Guides others to analyze all factors and parameters that need to be considered.
Level 5 Behaviors
(Mastery)
Investigates industry trends and adjusts our business's strategy accordingly.
There are 0 hard skills for Search Engine Optimization Specialist I.
11 general skills for Search Engine Optimization Specialist I, Data Analytics, Gap Analysis, Content Management, etc.
9 soft skills for Search Engine Optimization Specialist I, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist I, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.
