Skills & Competencies for Search Engine Optimization Specialist II

Search Engine Optimization Specialist II job profile

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JOB SUMMARY for Search Engine Optimization Specialist II

Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.

JOB RESPONSIBILITIES for Search Engine Optimization Specialist II

Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO.

Search Engine Optimization Specialist II SALARY RANGE

BASE 50%
$103,792
TOTAL 50%
$109,480
Job Level
P03
Job Code
IT10000582
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Search Engine Optimization Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Search Engine Optimization Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist II

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Monitors data sources used for analytics to update data and meet quality standards.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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2 Job Family Competencies – Gap Analysis
Proficiency Level -3
Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Documents all the advantages and disadvantages of gap analysis.
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Level 2 Behaviors
(Light Experience)
Documents gap analysis to identify the differences in the state of our organization.
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Level 3 Behaviors
(Moderate Experience)
Executes gap analysis to improve business performance with established standards.
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Level 4 Behaviors
(Extensive Experience)
Monitors and analyzes data to identify gaps or trends and drive strategic decision-making.
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Level 5 Behaviors
(Mastery)
Elaborates processes and procedures to identify gaps and improve business operational efficiency.
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3 Search Engine Optimization Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist II
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist II
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Search Engine Optimization Specialist II

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
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Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
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Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
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Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
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Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
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2 Core Competencies – Analytical Thinking
Proficiency Level -3
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Identifies tools that assist analytical thinking.
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Level 2 Behaviors
(Light Experience)
Gathers necessary information from various channels to support decision-making.
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Level 3 Behaviors
(Moderate Experience)
Handles complex issues and provides solutions to improve efficiency and scalability.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the cost, return, risks, and achievements before recommending a solution.
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Level 5 Behaviors
(Mastery)
Investigates industry trends and adjusts our business's strategy accordingly.
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3 Search Engine Optimization Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist II
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist II
Proficiency Level - 5

Summary of Search Engine Optimization Specialist II skills and competencies

There are 0 hard skills for Search Engine Optimization Specialist II..
11 general skills for Search Engine Optimization Specialist II, Data Analytics, Gap Analysis, Content Management, etc.
10 soft skills for Search Engine Optimization Specialist II, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist II, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.

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