Skills & Competencies for Search Engine Optimization Specialist III

Search Engine Optimization Specialist III job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Search Engine Optimization Specialist III

Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.

JOB RESPONSIBILITIES for Search Engine Optimization Specialist III

Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO.

Search Engine Optimization Specialist III SALARY RANGE

BASE 50%
$138,658
TOTAL 50%
$147,341
Job Level
P04
Job Code
IT10000581
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Search Engine Optimization Specialist III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Search Engine Optimization Specialist III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist III

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the steps on how to run and develop data analytic models.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies opportunities for data analytics process improvement and automation.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses data analytics for all reporting to meet user requirements.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees data analytics team members to ensure data collection and management meet requirements.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Keeps up-to-date on emerging technology trends in data analytics to apply in our organization.
See 4 More Skill Behaviors
2 Job Family Competencies – Gap Analysis
Proficiency Level -3
Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Explains the importance of gap analysis for the organization.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Records the results of gap analysis between the current and future state of our organization.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Provides a gap analysis of the state to identify our organization's capabilities to close the gaps.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees the implementation of the fixes related to the gaps found during the analysis.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes teaming strategies based on gap analysis to drive profitable returns in business.
See 4 More Skill Behaviors
3 Search Engine Optimization Specialist III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist III
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist III
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Search Engine Optimization Specialist III

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -4
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
See 4 More Skill Behaviors
2 Core Competencies – Analytical Thinking
Proficiency Level -4
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Clarifies the differences between analytical thinking and critical thinking.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Analyzes the importance of the problem and determines the key points to solve it.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Applies various theories, concepts, or analytical tools to analyze complex problems.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Anticipates and develops comprehensive solutions to reduce potential obstacles, challenges, and risks.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions advanced methodologies and approaches, such as design thinking, for creative problem-solving.
See 4 More Skill Behaviors
3 Search Engine Optimization Specialist III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist III
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist III
Proficiency Level - 5

Summary of Search Engine Optimization Specialist III skills and competencies

There are 0 hard skills for Search Engine Optimization Specialist III..
11 general skills for Search Engine Optimization Specialist III, Data Analytics, Gap Analysis, Content Management, etc.
10 soft skills for Search Engine Optimization Specialist III, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist III, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be skilled in Innovation.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.