Manages the media product development team.
Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Media Product Development Manager skill and competencie below to view definitions.
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Describes engineering processes used in product development activities.
Level 2 Behaviors
(Light Experience)
Assists in handling brand maintenance and overseeing new projects.
Level 3 Behaviors
(Moderate Experience)
Analyzes the test of new physical products to identify possible improvements.
Level 4 Behaviors
(Extensive Experience)
Creates valuable documents to be used in the concept phase of new product development.
Level 5 Behaviors
(Mastery)
Advocates for new technologies and methodologies to optimize the product development process.
Skill definition-Ability to gather, analyze, and communicate information about the competitive business market.
Level 1 Behaviors
(General Familiarity)
Compiles a list of your competitors based on research.
Level 2 Behaviors
(Light Experience)
Collects competitive data to gain insight into competitors' products, and marketing tactics.
Level 3 Behaviors
(Moderate Experience)
Analyzes market information to stay competitive in a fast-paced environment.
Level 4 Behaviors
(Extensive Experience)
Consults on the methods and tools used in competitive analysis.
Level 5 Behaviors
(Mastery)
Articulates awareness of market trends to anticipate customer needs.
Skill definition-Producing and managing creative concepts to optimize and integrate marketing strategies to improve business processes and functions.
Level 1 Behaviors
(General Familiarity)
Cites examples of creative management ideas and concepts.
Level 2 Behaviors
(Light Experience)
Assists in creative operations and resource management to support business initiatives.
Level 3 Behaviors
(Moderate Experience)
Helps in developing marketing materials to define creative visions.
Level 4 Behaviors
(Extensive Experience)
Controls all phases of creative development to optimize sales.
Level 5 Behaviors
(Mastery)
Advocates for a harmonious vision and creative leadership for better production.
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Describes the definition of prioritization in the workplace.
Level 2 Behaviors
(Light Experience)
Applies productivity tools to prioritize and stay on track.
Level 3 Behaviors
(Moderate Experience)
Administers workload prioritization daily to help staff identify the most urgent tasks.
Level 4 Behaviors
(Extensive Experience)
Consults on the selection and application of prioritization methods.
Level 5 Behaviors
(Mastery)
Champions the adoption of advanced prioritization methods and techniques.
There are 1 hard skills for Media Product Development Manager, New Product Development.
5 general skills for Media Product Development Manager, Competitive Environment, Creative Management, Market Research, etc.
8 soft skills for Media Product Development Manager, Planning and Organizing, Prioritization, Project Management, etc.
While the list totals 14 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Media Product Development Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Prioritization, and be skilled in Project Management.
