Develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.
Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each VP of E-Commerce skill and competencie below to view definitions.
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Compares the difference between inbound marketing and digital marketing.
Level 2 Behaviors
(Light Experience)
Assists in implementing digital marketing campaigns.
Level 3 Behaviors
(Moderate Experience)
Analyzes digital marketing metrics and KPIs to measure the success of a business's marketing efforts online.
Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of digital marketing campaigns.
Level 5 Behaviors
(Mastery)
Creates digital marketing plans to maximize our revenue production and engagement initiatives.
Skill definition-Purchasing and selling goods and services over the internet to expand customer reach and drive profitable growth for the business.
Level 1 Behaviors
(General Familiarity)
Cites the most common e-commerce flows, technologies, terminology, and systems.
Level 2 Behaviors
(Light Experience)
Assists in managing and monitoring daily e-commerce operations.
Level 3 Behaviors
(Moderate Experience)
Coordinates marketing efforts and ensures the integrity of our online products and services.
Level 4 Behaviors
(Extensive Experience)
Evaluates the e-commerce operation processes to ensure adherence to established standards.
Level 5 Behaviors
(Mastery)
Champions the adoption of current trends and innovation to optimize our e-commerce initiatives.
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Describes key financial literacy concepts and principles.
Level 2 Behaviors
(Light Experience)
Analyzes data and interprets key financial indicators to help decision-making processes.
Level 3 Behaviors
(Moderate Experience)
Adheres to financial budgets and resource allocations to properly manage transactions.
Level 4 Behaviors
(Extensive Experience)
Consults on the methods and techniques in managing credit and debt.
Level 5 Behaviors
(Mastery)
Builds systems and tools critical for measuring financial accountability in our business.
Skill definition-Identifying, developing and tracking clear goals to support business strategies.
Level 1 Behaviors
(General Familiarity)
Explains the purposes, processes, and techniques of goal setting.
Level 2 Behaviors
(Light Experience)
Escalates concerns and issues regarding goal setting and modifications, as necessary.
Level 3 Behaviors
(Moderate Experience)
Identifies and analyzes the obstacles to suggest action plans.
Level 4 Behaviors
(Extensive Experience)
Drives continuous improvements regarding the processes and tools for goal setting and tracking.
Level 5 Behaviors
(Mastery)
Establishes a high-performance culture by setting SMART goals and rewarding achievements.
There are 0 hard skills for VP of E-Commerce.
11 general skills for VP of E-Commerce, Digital Marketing, E- Commerce, Email Marketing, etc.
12 soft skills for VP of E-Commerce, Financial Acumen, Goal Setting, Driving Results, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a VP of E-Commerce, he or she needs to be skilled in Financial Acumen, be an expert in Goal Setting, and be an expert in Driving Results.
