Skills & Competencies for Web Designer I

Web Designer I job profile

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JOB SUMMARY for Web Designer I

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer I

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer I SALARY RANGE

BASE 50%
$74,409
TOTAL 50%
$75,628
Job Level
P01
Job Code
IT10000109
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer I skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Web Designer I

1 Industry Competency – User Experience Design
Proficiency Level -1
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Names the technical tools and systems used in creating usable products.
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Level 2 Behaviors
(Light Experience)
Uses different tools and software to track and log bugs on user experience design.
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Level 3 Behaviors
(Moderate Experience)
Reviews and enhances UX research and testing methodologies to analyze and predict user behavior.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning of practical and usable designs to gain positive user impression.
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Level 5 Behaviors
(Mastery)
Leads the creation and delivery of high-quality UX design solutions to maximize customer lifecycle value.
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2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Cites important factors to consider in creating user interface designs.
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Level 2 Behaviors
(Light Experience)
Applies appropriate elements and graphics in the user interface to ensure conformance with design models.
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Level 3 Behaviors
(Moderate Experience)
Deploys modern web design systems to improve user interfaces and workflow efficiencies.
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Level 4 Behaviors
(Extensive Experience)
Directs the development of user interface designs to ensure compliance with user standards and requirements.
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Level 5 Behaviors
(Mastery)
Builds systems to facilitate design analysis and usability testing to improve content and increase user involvement.
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3 Web Designer I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer I
Proficiency Level - 4
5 Competency for - Web Designer I
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer I

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the importance of HTML in web technology and business growth.
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Level 2 Behaviors
(Light Experience)
Conducts technical audits for desktops to identify the margin of errors on HTML.
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Level 3 Behaviors
(Moderate Experience)
Partners with developers to create HTML-friendly designs and update data layers using HTML.
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Level 4 Behaviors
(Extensive Experience)
Integrates responsive HTML templates in designing highly targeted and product-focused website pages.
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Level 5 Behaviors
(Mastery)
Establishes best practices in using HTML functionalities to boost website capabilities and user involvement.
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2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Describes basic concepts, principles, and methodologies of programming.
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Level 2 Behaviors
(Light Experience)
Gathers user requirements and defines system functionality for computer programming.
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Level 3 Behaviors
(Moderate Experience)
Performs code review across a variety of programming languages.
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Level 4 Behaviors
(Extensive Experience)
Improves existing computer programs to maintain efficiency and reliability.
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Level 5 Behaviors
(Mastery)
Develops custom code to support assessments using multiple programming languages.
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3 Web Designer I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer I
Proficiency Level - 4
5 Competency for - Web Designer I
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer I

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Illustrates the positive factors that inspire creative ideas.
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Level 2 Behaviors
(Light Experience)
Supports initiatives to use creativity to achieve team goals.
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Level 3 Behaviors
(Moderate Experience)
Implements innovative measures to achieve process improvement.
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Level 4 Behaviors
(Extensive Experience)
Evaluates various internal innovative ideas and experiments for further decision-making.
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Level 5 Behaviors
(Mastery)
Provides creative leadership throughout our business.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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3 Web Designer I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer I
Proficiency Level - 4
5 Competency for - Web Designer I
Proficiency Level - 5

Summary of Web Designer I skills and competencies

There are 6 hard skills for Web Designer I, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer I, HTML, Programming, Web Design.
7 soft skills for Web Designer I, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer I, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

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