Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.
Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer I skill and competencie below to view definitions.
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Explains the importance of testing and prototyping in the UX design process.
Level 2 Behaviors
(Light Experience)
Communicates with external partners to clarify requirements and discuss design concepts.
Level 3 Behaviors
(Moderate Experience)
Implements user experience best practices to provide constant improvement to all design elements.
Level 4 Behaviors
(Extensive Experience)
Formulates UX style guides and formats to develop a consistent and organized design system.
Level 5 Behaviors
(Mastery)
Champions the adoption of the latest design tools to deliver quality and modern UX design and content.
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Explains the difference between user interface and user experience designs.
Level 2 Behaviors
(Light Experience)
Communicates with users to identify and analyze their needs and design specifications for UI.
Level 3 Behaviors
(Moderate Experience)
Recommends improvements to user interface designs based on user feedback to increase their experience.
Level 4 Behaviors
(Extensive Experience)
Predicts user needs and goals in creating interface designs to improve user experience.
Level 5 Behaviors
(Mastery)
Creates wireframes and user interface solutions to optimize functional designs of the product.
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Lists common editor tools and systems used in HTML.
Level 2 Behaviors
(Light Experience)
Works with specific HTML tags and attributes in organizing website content.
Level 3 Behaviors
(Moderate Experience)
Uses HTML to execute website changes and create responsive custom layouts to enhance the user experience.
Level 4 Behaviors
(Extensive Experience)
Optimizes custom HTML campaigns for mobile and desktop by using coding best practices.
Level 5 Behaviors
(Mastery)
Stays current with HTML trends to adapt to the best design standards in developing websites for users.
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Names relevant computer programming languages such as C, C++, and Python.
Level 2 Behaviors
(Light Experience)
Uses object-oriented programming languages in programming.
Level 3 Behaviors
(Moderate Experience)
Uses a programming language to create scripts that automate repetitive tasks.
Level 4 Behaviors
(Extensive Experience)
Reviews and rewrites program codes to ensure compatibility with different operating systems.
Level 5 Behaviors
(Mastery)
Leads our business in improving the programming process and best practices.
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Describes the relationship between creativity and innovation.
Level 2 Behaviors
(Light Experience)
Engages in brainstorming to form new and creative ideas.
Level 3 Behaviors
(Moderate Experience)
Challenges the conventional ways of business operations.
Level 4 Behaviors
(Extensive Experience)
Develops and conducts training to introduce new ideas and a new way of thinking.
Level 5 Behaviors
(Mastery)
Establishes organizational policies and strategies to encourage and enable creativity.
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
There are 6 hard skills for Web Designer I, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer I, HTML, Programming, Web Design.
7 soft skills for Web Designer I, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer I, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.
