Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.
Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer I skill and competencie below to view definitions.
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Identifies the key differences between user experience and user interface designs.
Level 2 Behaviors
(Light Experience)
Follows given formats in designing usable products to address user needs.
Level 3 Behaviors
(Moderate Experience)
Produces user-centered designs by considering user research and customer feedback findings.
Level 4 Behaviors
(Extensive Experience)
Integrates the UX evolving designs with the existing design process to keep up with changing digital landscape.
Level 5 Behaviors
(Mastery)
Develops information architecture and user-centered design principles to enable highly usable and accessible products.
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Explains the fundamental concepts and principles of user interface design.
Level 2 Behaviors
(Light Experience)
Follows best practices and methodologies in building customized user interface design.
Level 3 Behaviors
(Moderate Experience)
Tests and analyzes user interfaces in multiple platforms to ensure that all designs are functioning properly.
Level 4 Behaviors
(Extensive Experience)
Provides information architecture guide for teams in developing function commands to enhance navigation.
Level 5 Behaviors
(Mastery)
Forecasts future trends in creating UI designs to develop and enhance visual design sensibility.
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Discusses the underlying HTML specifications for web components.
Level 2 Behaviors
(Light Experience)
Supports the integration of HTML programming languages to create page contents on web applications.
Level 3 Behaviors
(Moderate Experience)
Uses HTML codes for website changes to provide meaningful and relevant experiences for all web users.
Level 4 Behaviors
(Extensive Experience)
Monitors the usage of HTML to determine areas for improvement to build responsive web components.
Level 5 Behaviors
(Mastery)
Leads the design process and HTML implementation to streamline the development of website applications.
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret source code from a specific programming language.
Level 2 Behaviors
(Light Experience)
Identifies coding errors and parts of computer programs that are not functioning correctly.
Level 3 Behaviors
(Moderate Experience)
Provides insights into the development of complex, cross-functional applications.
Level 4 Behaviors
(Extensive Experience)
Monitors the testing of program codes periodically to ensure it produces the desirable results.
Level 5 Behaviors
(Mastery)
Establishes programming strategies applicable to various program needs and specifications.
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Explains the concept and characteristics of creativity.
Level 2 Behaviors
(Light Experience)
Shares ideas and is open to other opinions and views.
Level 3 Behaviors
(Moderate Experience)
Conducts experiments and accepts occasional failures.
Level 4 Behaviors
(Extensive Experience)
Encourages, solicits, and rewards imaginative ideas.
Level 5 Behaviors
(Mastery)
Manages the creative initiatives and implementation of business solutions.
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
There are 6 hard skills for Web Designer I, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer I, HTML, Programming, Web Design.
7 soft skills for Web Designer I, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer I, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.
