Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.
Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Cites the driving factors that describe and influence user usability and experience design.
Level 2 Behaviors
(Light Experience)
Applies the UX design principles to document the stages of the overall design process.
Level 3 Behaviors
(Moderate Experience)
Executes UX audits and tests to iterate across existing designs and optimize the user experience.
Level 4 Behaviors
(Extensive Experience)
Creates a clear vision of defining interaction models to guarantee product consistency.
Level 5 Behaviors
(Mastery)
Adapts best practices in user experience design to optimize usability and drive product success.
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Cites important factors to consider in creating user interface designs.
Level 2 Behaviors
(Light Experience)
Applies appropriate elements and graphics in the user interface to ensure conformance with design models.
Level 3 Behaviors
(Moderate Experience)
Deploys modern web design systems to improve user interfaces and workflow efficiencies.
Level 4 Behaviors
(Extensive Experience)
Directs the development of user interface designs to ensure compliance with user standards and requirements.
Level 5 Behaviors
(Mastery)
Builds systems to facilitate design analysis and usability testing to improve content and increase user involvement.
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Cites HTML programming codes related to website design and administration.
Level 2 Behaviors
(Light Experience)
Assists in creating and editing HTML for website design.
Level 3 Behaviors
(Moderate Experience)
Codes and implements fully executed design files in responsive HTML for operational dependencies.
Level 4 Behaviors
(Extensive Experience)
Delivers training on the application of various features of HTML in diverse environments.
Level 5 Behaviors
(Mastery)
Builds and designs HTML prototypes and user interface mockups to increase web engagement and functionality.
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Describes basic concepts, principles, and methodologies of programming.
Level 2 Behaviors
(Light Experience)
Gathers user requirements and defines system functionality for computer programming.
Level 3 Behaviors
(Moderate Experience)
Performs code review across a variety of programming languages.
Level 4 Behaviors
(Extensive Experience)
Improves existing computer programs to maintain efficiency and reliability.
Level 5 Behaviors
(Mastery)
Develops custom code to support assessments using multiple programming languages.
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Explains the concept and characteristics of creativity.
Level 2 Behaviors
(Light Experience)
Exhibits interest in innovative ideas and experimentation.
Level 3 Behaviors
(Moderate Experience)
Combines information and ideas from various sources to explore opportunities.
Level 4 Behaviors
(Extensive Experience)
Encourages, solicits, and rewards imaginative ideas.
Level 5 Behaviors
(Mastery)
Fosters a creative atmosphere that promotes curiosity, and continuous improvement.
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.
