Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.
Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Names the technical tools and systems used in creating usable products.
Level 2 Behaviors
(Light Experience)
Uses different tools and software to track and log bugs on user experience design.
Level 3 Behaviors
(Moderate Experience)
Reviews and enhances UX research and testing methodologies to analyze and predict user behavior.
Level 4 Behaviors
(Extensive Experience)
Manages the planning of practical and usable designs to gain positive user impression.
Level 5 Behaviors
(Mastery)
Leads the creation and delivery of high-quality UX design solutions to maximize customer lifecycle value.
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Identifies the design elements that influence the usability and likeability of the user interface.
Level 2 Behaviors
(Light Experience)
Gathers functional specifications and user requirements for the development of interface designs.
Level 3 Behaviors
(Moderate Experience)
Utilizes visual guidance systems to create graphical user interface representation for on-brand contents.
Level 4 Behaviors
(Extensive Experience)
Sets technical specifications for user interface designs that interpret brand values and reinforce users' trust.
Level 5 Behaviors
(Mastery)
Leads the development of a user-centered designs process to drive highly usable and accessible designs.
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Lists common editor tools and systems used in HTML.
Level 2 Behaviors
(Light Experience)
Works with specific HTML tags and attributes in organizing website content.
Level 3 Behaviors
(Moderate Experience)
Uses HTML to execute website changes and create responsive custom layouts to enhance the user experience.
Level 4 Behaviors
(Extensive Experience)
Optimizes custom HTML campaigns for mobile and desktop by using coding best practices.
Level 5 Behaviors
(Mastery)
Stays current with HTML trends to adapt to the best design standards in developing websites for users.
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Names relevant computer programming languages such as C, C++, and Python.
Level 2 Behaviors
(Light Experience)
Uses object-oriented programming languages in programming.
Level 3 Behaviors
(Moderate Experience)
Uses a programming language to create scripts that automate repetitive tasks.
Level 4 Behaviors
(Extensive Experience)
Reviews and rewrites program codes to ensure compatibility with different operating systems.
Level 5 Behaviors
(Mastery)
Leads our business in improving the programming process and best practices.
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Lists organizational policies and initiatives to promote creativity.
Level 2 Behaviors
(Light Experience)
Uses creativity to solve problems with the supply of products and services and improve efficiency.
Level 3 Behaviors
(Moderate Experience)
Seeks, evaluates, and implements alternative solutions.
Level 4 Behaviors
(Extensive Experience)
Monitors the industry for creative ideas and solutions for internal use.
Level 5 Behaviors
(Mastery)
Stays abreast of the industry trends, creative ideas, and solutions.
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.
