Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.
Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer III skill and competencie below to view definitions.
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Identifies the key differences between user experience and user interface designs.
Level 2 Behaviors
(Light Experience)
Follows given formats in designing usable products to address user needs.
Level 3 Behaviors
(Moderate Experience)
Produces user-centered designs by considering user research and customer feedback findings.
Level 4 Behaviors
(Extensive Experience)
Formulates UX style guides and formats to develop a consistent and organized design system.
Level 5 Behaviors
(Mastery)
Develops information architecture and user-centered design principles to enable highly usable and accessible products.
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Explains the fundamental concepts and principles of user interface design.
Level 2 Behaviors
(Light Experience)
Follows best practices and methodologies in building customized user interface design.
Level 3 Behaviors
(Moderate Experience)
Tests and analyzes user interfaces in multiple platforms to ensure that all designs are functioning properly.
Level 4 Behaviors
(Extensive Experience)
Provides information architecture guide for teams in developing function commands to enhance navigation.
Level 5 Behaviors
(Mastery)
Forecasts future trends in creating UI designs to develop and enhance visual design sensibility.
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the process of using HTML in constructing web pages.
Level 2 Behaviors
(Light Experience)
Documents essential HTML codes to support website development technology.
Level 3 Behaviors
(Moderate Experience)
Uses HTML codes for website changes to provide meaningful and relevant experiences for all web users.
Level 4 Behaviors
(Extensive Experience)
Manages primary content production of HTML and image assets.
Level 5 Behaviors
(Mastery)
Leads the design process and HTML implementation to streamline the development of website applications.
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret source code from a specific programming language.
Level 2 Behaviors
(Light Experience)
Identifies coding errors and parts of computer programs that are not functioning correctly.
Level 3 Behaviors
(Moderate Experience)
Performs program tests to spot and resolve bugs and inconsistencies.
Level 4 Behaviors
(Extensive Experience)
Monitors the testing of program codes periodically to ensure it produces the desirable results.
Level 5 Behaviors
(Mastery)
Establishes a standard programming framework to help the team design an executable computer program.
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Illustrates the positive factors that inspire creative ideas.
Level 2 Behaviors
(Light Experience)
Shares ideas and is open to other opinions and views.
Level 3 Behaviors
(Moderate Experience)
Conducts experiments and accepts occasional failures.
Level 4 Behaviors
(Extensive Experience)
Evaluates various internal innovative ideas and experiments for further decision-making.
Level 5 Behaviors
(Mastery)
Manages the creative initiatives and implementation of business solutions.
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
There are 6 hard skills for Web Designer III, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer III, HTML, Programming, Web Design.
8 soft skills for Web Designer III, Creativity, Innovation, Attention to Detail, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer III, he or she needs to be skilled in Creativity, be skilled in Innovation, and be skilled in Attention to Detail.
