Provides insights and recommendations to optimize new product introductions, distribution, shelving, price, and promotional mix by analyzing marketing and customer data.
Responsible for driving category growth within the categories assigned, optimizing product assortment, ensuring competitive pricing, and creating marketing initiatives to promote category sales and customer engagement. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Conducts market-specific assessments of competitors, vendors, and customers to support decisions and influence management. Monitors competitor pricing and adjusts strategies accordingly.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Category Management Analyst II skill and competencie below to view definitions.
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Describes the fundamentals of data and business analytics.
Level 2 Behaviors
(Light Experience)
Applies broad knowledge and best practices to provide data analytics services to clients.
Level 3 Behaviors
(Moderate Experience)
Communicates and interprets data to provide clarity to non-technical and technical audiences.
Level 4 Behaviors
(Extensive Experience)
Communicates data analytics results to initiate insights to stakeholders and our organization.
Level 5 Behaviors
(Mastery)
Designs the conceptual, logical, and physical data models to support the analytic data requirements.
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Cites the significance of business statistics in determining customer trends and variations.
Level 2 Behaviors
(Light Experience)
Assists in gathering, recording, and analyzing a variety of statistical data.
Level 3 Behaviors
(Moderate Experience)
Assesses raw data to help make informed conclusions from the information gathered.
Level 4 Behaviors
(Extensive Experience)
Consults and coaches others on sampling approaches and associated statistical significance.
Level 5 Behaviors
(Mastery)
Creates data visualizations to put data into a format that's easier to understand.
There are 0 hard skills for Category Management Analyst II.
12 general skills for Category Management Analyst II, Data Analytics, Brand Management, Competitive Environment, etc.
8 soft skills for Category Management Analyst II, Business Acumen, Business Statistics, Innovation, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Category Management Analyst II, he or she needs to be proficient in Business Acumen, be proficient in Business Statistics, and be proficient in Innovation.
