Manages the development and execution of strategic marketing initiatives aimed at engaging consumers and encouraging sales across retail channels.
Performs research on consumer behavior, brand preference, and campaign effectiveness to identify opportunities to increase product visibility and market share. Utilizes data-driven insights to inform the design of packaging, in-store displays, and advertising campaigns, ensuring alignment with overall brand strategy. Collaborates with cross-functional teams to optimize product positioning and enhance brand loyalty.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Shopper Marketing Manager skill and competencie below to view definitions.
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Describes own business unit's role in the production of our organization's P/S.
Level 2 Behaviors
(Light Experience)
Outlines the main advantages of our business's main P/S.
Level 3 Behaviors
(Moderate Experience)
Examines the products and services from the perspective of the customer.
Level 4 Behaviors
(Extensive Experience)
Incorporates quantifiable evidence to prove that the value of the product is credible.
Level 5 Behaviors
(Mastery)
Educates others on the structure and integration of cross-functional products or services.
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
There are 0 hard skills for Shopper Marketing Manager.
15 general skills for Shopper Marketing Manager, Business Intelligence, Data Analytics, Customer Acquisition, etc.
8 soft skills for Shopper Marketing Manager, Products And Services, Planning and Organizing, Coordination, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Shopper Marketing Manager, he or she needs to be skilled in Products And Services, be skilled in Planning and Organizing, and be an expert in Coordination.
