Manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.
Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Manager skill and competencie below to view definitions.
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
Level 5 Behaviors
(Mastery)
Monitors the efficiency and effectiveness of current organizational KPI architecture.
There are 0 hard skills for Digital Marketing Manager.
12 general skills for Digital Marketing Manager, A/B Testing, Advertising, Digital Analytics, etc.
12 soft skills for Digital Marketing Manager, Business Acumen, Key Performance Indicators (KPI), Digital Literacy, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be skilled in Digital Literacy.
