Manages the media product development team.
Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Media Product Development Manager skill and competencie below to view definitions.
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Explains the importance of the processes and tools in new product developments.
Level 2 Behaviors
(Light Experience)
Documents detailed technical specifications for new product initiatives.
Level 3 Behaviors
(Moderate Experience)
Constructs roadmaps for product development efforts through automation.
Level 4 Behaviors
(Extensive Experience)
Manages the execution of the new product development roadmaps.
Level 5 Behaviors
(Mastery)
Explores new data sources to enhance the product development's ability and make data-driven decisions.
Skill definition-Ability to gather, analyze, and communicate information about the competitive business market.
Level 1 Behaviors
(General Familiarity)
Gathers market knowledge to understand the competitive environment at assigned accounts.
Level 2 Behaviors
(Light Experience)
Selects appropriate tools and techniques to gather and collect competitive information.
Level 3 Behaviors
(Moderate Experience)
Leverages competitive environment to gain and maximize market share.
Level 4 Behaviors
(Extensive Experience)
Recommends marketing content based on the results of competitive analysis.
Level 5 Behaviors
(Mastery)
Establishes process and best practice to improve the efficiency of competitive analysis.
Skill definition-Producing and managing creative concepts to optimize and integrate marketing strategies to improve business processes and functions.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts of creative management.
Level 2 Behaviors
(Light Experience)
Complies with the creative design guidelines to align with marketing goals.
Level 3 Behaviors
(Moderate Experience)
Implements creative tactics and processes with the management team to drive sales.
Level 4 Behaviors
(Extensive Experience)
Demonstrates a collaborative culture cross-functional partners to increase creativity in their work performance.
Level 5 Behaviors
(Mastery)
Designs the best practices to express and present creative rationale to management.
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Describes the importance of prioritization in maintaining an efficient operation.
Level 2 Behaviors
(Light Experience)
Assists in analyzing the relative importance of activities and assignments and adjusting priorities.
Level 3 Behaviors
(Moderate Experience)
Breaks large goals into smaller steps with specific tasks to make them more attainable.
Level 4 Behaviors
(Extensive Experience)
Creates a prioritization framework to help in assigning tasks based on importance.
Level 5 Behaviors
(Mastery)
Designs prioritization strategies to manage possible issues and mitigate risk.
There are 1 hard skills for Media Product Development Manager, New Product Development.
5 general skills for Media Product Development Manager, Competitive Environment, Creative Management, Market Research, etc.
8 soft skills for Media Product Development Manager, Planning and Organizing, Prioritization, Project Management, etc.
While the list totals 14 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Media Product Development Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Prioritization, and be skilled in Project Management.
