Collects and analyzes data related to social media marketing campaigns.
Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Analyst II skill and competencie below to view definitions.
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Describes Content Management System features and characteristics for content creation.
Level 2 Behaviors
(Light Experience)
Assists in administering system users and governance within the content management tools.
Level 3 Behaviors
(Moderate Experience)
Coordinates marketing content through our business’s content management system tools.
Level 4 Behaviors
(Extensive Experience)
Creates and directs systems to streamline content management.
Level 5 Behaviors
(Mastery)
Constructs a system to manage content archives and provide access for multiple clients.
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Cites examples of content marketing approaches and practices.
Level 2 Behaviors
(Light Experience)
Applies professionalism in creating a content marketing approach.
Level 3 Behaviors
(Moderate Experience)
Collaborates with other team members in producing campaigns to generate more leads.
Level 4 Behaviors
(Extensive Experience)
Creates specific content marketing to drive incremental increases in sales.
Level 5 Behaviors
(Mastery)
Designs content marketing tools to provide competitive advantage.
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
Level 2 Behaviors
(Light Experience)
Performs assigned responsibilities according to standard procedures and standards.
Level 3 Behaviors
(Moderate Experience)
Processes large quantities of detailed information with high levels of accuracy.
Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Describes the critical role of initiative in successfully achieving the goal.
Level 2 Behaviors
(Light Experience)
Identifies opportunities to produce the best results.
Level 3 Behaviors
(Moderate Experience)
Prepares for unexpected contingencies to prevent possible risks.
Level 4 Behaviors
(Extensive Experience)
Leverages strengths from one environment to apply them to another.
Level 5 Behaviors
(Mastery)
Cultivates team members' habits of self-motivation and self-management.
There are 0 hard skills for Social Media Analyst II.
9 general skills for Social Media Analyst II, Content Management System, Content Marketing, Copywriting, etc.
7 soft skills for Social Media Analyst II, Attention to Detail, Initiative, Effective Communication, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Analyst II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Effective Communication.
