Develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.
Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each VP of E-Commerce skill and competencie below to view definitions.
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Lists the most commonly used tools and technologies in digital marketing.
Level 2 Behaviors
(Light Experience)
Gathers consumers' insights to support the refinement of digital marketing propositions.
Level 3 Behaviors
(Moderate Experience)
Uses quantitative analytics to track the financial success of all digital campaigns.
Level 4 Behaviors
(Extensive Experience)
Monitors social media traffic to assess the effectiveness of digital marketing campaigns.
Level 5 Behaviors
(Mastery)
Generates innovative digital marketing campaigns to promote our products and services online.
Skill definition-Purchasing and selling goods and services over the internet to expand customer reach and drive profitable growth for the business.
Level 1 Behaviors
(General Familiarity)
Lists the key concerns and considerations in purchasing and selling products over the internet.
Level 2 Behaviors
(Light Experience)
Tracks and records sales on multiple e-commerce marketplaces.
Level 3 Behaviors
(Moderate Experience)
Leverages e-commerce technologies to increase market expansion and ensure customer satisfaction.
Level 4 Behaviors
(Extensive Experience)
Leverages advanced systems to monitor our organization's e-commerce business presence.
Level 5 Behaviors
(Mastery)
Generates plans to increase online and offline promotional of all our eCommerce activities.
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Lists and explains the roles of major financial reports.
Level 2 Behaviors
(Light Experience)
Communicates financial information and movements effectively to senior management.
Level 3 Behaviors
(Moderate Experience)
Reconciles figures during budgeting period and identifies variances that require immediate action.
Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of our business's monetary transactions and economic value to promote financial stability.
Level 5 Behaviors
(Mastery)
Monitors our business's overall performance and adjusts the allocation of finances based on progress against goals.
Skill definition-Identifying, developing and tracking clear goals to support business strategies.
Level 1 Behaviors
(General Familiarity)
Explains the SMART principle of goal setting.
Level 2 Behaviors
(Light Experience)
Seeks resources and guidance to identify and set personal goals.
Level 3 Behaviors
(Moderate Experience)
Provides staff support by setting objective goals and consistent expectations.
Level 4 Behaviors
(Extensive Experience)
Oversees the status reports and metrics to track and ensure goal alignment.
Level 5 Behaviors
(Mastery)
Leads the goal-setting strategic planning process to set organizational-wide goals and growth roadmaps.
There are 0 hard skills for VP of E-Commerce.
11 general skills for VP of E-Commerce, Digital Marketing, E- Commerce, Email Marketing, etc.
12 soft skills for VP of E-Commerce, Financial Acumen, Goal Setting, Driving Results, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a VP of E-Commerce, he or she needs to be skilled in Financial Acumen, be an expert in Goal Setting, and be an expert in Driving Results.
