Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.
Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Describes the major elements and components of user experience design.
Level 2 Behaviors
(Light Experience)
Assists in evaluating user experience according to value, function, and usability criteria.
Level 3 Behaviors
(Moderate Experience)
Helps develop user flows, wireframes, and prototypes to define new product initiatives.
Level 4 Behaviors
(Extensive Experience)
Directs product design experimentation to elevate user experience and boost conversion rates.
Level 5 Behaviors
(Mastery)
Builds UX design standards to optimize usability and guarantee efficient navigation and functionality.
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Describes the different formats used in developing user interface design.
Level 2 Behaviors
(Light Experience)
Assists in ensuring mobile and responsive designs meet user needs.
Level 3 Behaviors
(Moderate Experience)
Discusses and executes various techniques in creating interface designs to increase conversion rates.
Level 4 Behaviors
(Extensive Experience)
Integrates new rules with the design processes to improve usability, utility, and desirability of the design.
Level 5 Behaviors
(Mastery)
Creates user flows, wireframes, and specifications for UI designs to establish user experience architecture.
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the HTML functions in creating various solutions for open-source eCommerce platforms.
Level 2 Behaviors
(Light Experience)
Collects and assembles data to secure website protocols using HTML.
Level 3 Behaviors
(Moderate Experience)
Executes HTML optimizations and content updates to client websites using HTML editor.
Level 4 Behaviors
(Extensive Experience)
Directs the implementation of advanced HTML features and functionalities in creating custom websites.
Level 5 Behaviors
(Mastery)
Develops UX/UI solutions using HTML to improve usability and accessibility of the website's user experience.
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Cites ways how to code instructions using programming languages.
Level 2 Behaviors
(Light Experience)
Documents updates of all programs for internal and external reference.
Level 3 Behaviors
(Moderate Experience)
Ensures adherence to programming standards by checking and fixing problem codes.
Level 4 Behaviors
(Extensive Experience)
Facilitates the resolution of complex issues in programming.
Level 5 Behaviors
(Mastery)
Develops and maintains documentation of program development and revisions.
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Describes the relationship between creativity and innovation.
Level 2 Behaviors
(Light Experience)
Engages in brainstorming to form new and creative ideas.
Level 3 Behaviors
(Moderate Experience)
Challenges the conventional ways of business operations.
Level 4 Behaviors
(Extensive Experience)
Develops and conducts training to introduce new ideas and a new way of thinking.
Level 5 Behaviors
(Mastery)
Establishes organizational policies and strategies to encourage and enable creativity.
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.
