Responsible for the market research department.
Directs and oversees an organization's marketing policies, objectives, and initiatives. Manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements.
Job Title | Job Description | |
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1 | Strategic Sales Director | The Strategic Sales Director sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Directs and oversees an organization's sales policies, objectives, and initiatives. Being a Strategic Sales Director requires a bachelor's degree. Recommends product or service enhancements to improve customer satisfaction and sales potential. In addition, Strategic Sales Director typically reports to an executive. The Strategic Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Strategic Sales Director typically requires 5+ years of managerial experience. |
2 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
3 | Trade and Corporate Marketing Events Director | The Trade and Corporate Marketing Events Director manages trade shows, public exhibitions, or exhibitions sponsored by associations or professional societies. Responsible for the overall production of expositions. Being a Trade and Corporate Marketing Events Director analyzes existing goals and programs and recommends improvements. Leads a team to negotiate contracts with the city, the facility management, labor unions, and companies that will provide the services required by the exhibitors. In addition, Trade and Corporate Marketing Events Director requires a bachelor's degree in area of specialty. Typically reports to top management. The Trade and Corporate Marketing Events Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Trade and Corporate Marketing Events Director typically requires 5+ years of managerial experience. |
4 | Director of Advertising and Brand | The Director of Advertising and Brand develops budget and projections for advertising. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Being a Director of Advertising and Brand leads the development of sales materials including media kits. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. In addition, Director of Advertising and Brand requires a bachelor's degree. Typically reports to top management. The Director of Advertising and Brand manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Director of Advertising and Brand typically requires 5+ years of managerial experience. |
5 | Big Data Analytics Director | The Big Data Analytics Director provides strategic guidance and overall direction for analytical efforts. Establishes, plans, and administers the overall policies and goals of the data science function. Being a Big Data Analytics Director may require extensive knowledge of big data tools like Hadoop, HBase, Hive, Zookeeper, etc. Requires a bachelor's degree in related area. Determines the appropriate tools, techniques, staffing and methodologies to extract data that produces meaningful results. In addition, Big Data Analytics Director typically reports to top management. The Big Data Analytics Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Big Data Analytics Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
Skills | Proficiency Level |
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Products And Services | Level 3 |
Judgment and Decision Making | Level 5 |
Talent Management | Level 5 |