Sample Job Description for Product Marketing Manager
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Product Marketing Manager Job Overview
Product Marketing Manager Job Description Sample
Manages, develops, and implements marketing activities to maximize sales of an assigned brand.
JOB LEVEL
M02
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Director
Salary Range
BASE 50%
$143,233
TOTAL 50%
$158,263
Job Responsibilities for Product Marketing Manager
Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image.
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| Job Title | Job Description | |
|---|---|---|
| 1 | Marketing Operations Manager | The Marketing Operations Manager translates and communicates the marketing vision into specific projects, action plans, and tactics. Manages an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Manager oversees critical marketing functions to ensure information and support for programs. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. In addition, Marketing Operations Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso |
| 2 | Software Product Manager I | The Software Product Manager I conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Being a Software Product Manager I participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of products to the market. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. In addition, Software Product Manager I member of a cross-functional team that translates customer needs and technology directions into product definitions. May participate in the creation of documentation or user guides for new products. Typically requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Being a Software Product Manager I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Software Product Manager I typically requires 0-2 years of related experience. |
| 3 | Software Product Manager V | The Software Product Manager V conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Being a Software Product Manager V develops business plan for products and participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of products to the market. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. In addition, Software Product Manager V works on cross-functional team to translate customer needs and technology directions into product definitions. Typically requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Being a Software Product Manager V works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Working as a Software Product Manager V typically requires 10+ years of related experience. |
| 4 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
| 5 | Software Product Manager II | The Software Product Manager II conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Being a Software Product Manager II participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of products to the market. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. In addition, Software Product Manager II member of a cross-functional team that translates customer needs and technology directions into product definitions. May participate in the creation of documentation or user guides for new products. Typically requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Being a Software Product Manager II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Software Product Manager II typically requires 2 -4 years of related experience. |
Product Marketing Manager Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Business Acumen | Level 4 |
| Industry Knowledge | Level 3 |
| Planning and Organizing | Level 4 |
