Sample Job Description for Product Marketing Supervisor
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Product Marketing Supervisor Job Overview
Product Marketing Supervisor Job Description Sample
Leads the design and implementation of marketing activities to maximize sales of a brand.
JOB LEVEL
M01
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Manager
Salary Range
BASE 50%
$119,190
TOTAL 50%
$128,990
Job Responsibilities for Product Marketing Supervisor
Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests.
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View Job Description Templates of Similar Jobs
| Job Title | Job Description | |
|---|---|---|
| 1 | Marketing Operations Manager | The Marketing Operations Manager translates and communicates the marketing vision into specific projects, action plans, and tactics. Manages an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Manager oversees critical marketing functions to ensure information and support for programs. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. In addition, Marketing Operations Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso |
| 2 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
| 3 | Marketing Operations Analyst I | The Marketing Operations Analyst I provides assistance and advice with marketing activities and materials. Gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product. Being a Marketing Operations Analyst I typically requires a bachelor's degree. May attend, assist and support the company events related to marketing activities. In addition, Marketing Operations Analyst I typically reports to manager. Working as a Marketing Operations Analyst I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
| 4 | Marketing Operations Analyst IV | The Marketing Operations Analyst IV develops and leads market research projects and marketing activities for product promotion, distribution, shelving and pricing. Designs strategies and provides insight on how to achieve marketing goals for multiple products or regions. Being a Marketing Operations Analyst IV typically reports to manager. Typically requires a bachelor's degree. Working as a Marketing Operations Analyst IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. |
| 5 | Marketing Operations Analyst II | The Marketing Operations Analyst II creates marketing materials, plans and performs marketing activities for an assigned region and product. Supports and uses professional knowledge in promoting production and marketing activities for an assigned region or product. Being a Marketing Operations Analyst II attends marketing events, assists and supports the company's product promotion. Analyzes market data to monitor performance of the marketing activities and plans. In addition, Marketing Operations Analyst II typically requires a bachelor's degree. Typically reports to manager. Working as a Marketing Operations Analyst II typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. |
Product Marketing Supervisor Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Business Acumen | Level 3 |
| Planning and Organizing | Level 4 |
| Prioritization | Level 3 |
