Also referred to as: Advertising/Marketing Communications Manager, Manager of Advertising and Brand, Strategic Advertising Manager
Requirements and Responsibilities

Advertising Manager is responsible for the development and implementation of the company's advertising strategy through various advertising media. Works with internal groups (ex. Being an Advertising Manager sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. Initiates and manages discussions and sales with sponsors and agencies. Additionally, Advertising Manager is responsible for managing the company imaging/branding in all marketing materials including logos, collateral, and media kits. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

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