Also referred to as:
Category Management and Insights Manager, Category Manager, Category Research and Metrics Manager, New Product/Brand Manager, Product Category Strategy and Promotion Manager
Requirements and Responsibilities
Category Management Manager manages a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Develops the overall strategy for a product category, and researches new product options in the category to drive sales and achieve targets. Being a Category Management Manager oversees the analysis and assessment of category/brand performance. Reviews market-specific assessments of competitors, vendors, and customers and makes recommendations based on findings. Additionally, Category Management Manager monitors competitor pricing and adjusts strategies accordingly. Develops special arrangements with vendors to enhance product promotions. Requires a bachelor's degree. Typically reports to a director. The Category Management Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Category Management Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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