Skills & Competencies for Category Management Manager

Category Management Manager job profile

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JOB SUMMARY for Category Management Manager

Manages a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions.

JOB RESPONSIBILITIES for Category Management Manager

Develops the overall strategy for a product category, and researches new product options in the category to drive sales and achieve targets. Oversees the analysis and assessment of category/brand performance. Reviews market-specific assessments of competitors, vendors, and customers and makes recommendations based on findings. Monitors competitor pricing and adjusts strategies accordingly. Develops special arrangements with vendors to enhance product promotions.

Category Management Manager SALARY RANGE

BASE 50%
$134,803
TOTAL 50%
$149,943
Job Level
M02
Job Code
SM15000441
Education/Degree
Bachelor's Degree
Reports To
Director

Category Management Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Category Management Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Category Management Manager

1 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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2 Job Family Competencies – Competitive Environment
Proficiency Level -4
Skill definition-Ability to gather, analyze, and communicate information about the competitive business market.
Level 1 Behaviors
(General Familiarity)
Gathers market knowledge to understand the competitive environment at assigned accounts.
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Level 2 Behaviors
(Light Experience)
Selects appropriate tools and techniques to gather and collect competitive information.
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Level 3 Behaviors
(Moderate Experience)
Leverages competitive environment to gain and maximize market share.
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Level 4 Behaviors
(Extensive Experience)
Recommends marketing content based on the results of competitive analysis.
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Level 5 Behaviors
(Mastery)
Establishes process and best practice to improve the efficiency of competitive analysis.
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3 Category Management Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Category Management Manager
Proficiency Level - 4
5 Competency for - Category Management Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Category Management Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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3 Category Management Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Category Management Manager
Proficiency Level - 4
5 Competency for - Category Management Manager
Proficiency Level - 5

Summary of Category Management Manager skills and competencies

There are 0 hard skills for Category Management Manager.
14 general skills for Category Management Manager, Brand Management, Competitive Environment, Digital Marketing, etc.
11 soft skills for Category Management Manager, Business Acumen, Planning and Organizing, Driving Results, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Category Management Manager, he or she needs to be skilled in Business Acumen, be an expert in Planning and Organizing, and be skilled in Driving Results.

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